Styletraxx: Charity

May 19, 2009

HILARY DUFF LENDS A HAND FOR AIDS WALK

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Hilary Duff was the the grand marshall for the Gay Men’s Health Crisis and AIDS Walk New York this weekend on May 17th. Duff and Boyfriend hockey player Mike Comrie did their part and lent their fame for community service at the Gay Men’s Health Crisis and AIDS Walk telling ET “We have a responsibility to educate young people about HIV/AIDS,” Hil has said. “So when I hear about how more young people are getting HIV because they don’t understand the risks of infection, it just seems so tragic and avoidable. I’m fortunate to have the type of relationship that I do with my fans — I can ask them to participate in their communities and I receive a great response… I am grateful that so many of them have decided to join me by donating to the AIDS Walk and even walking with me.”

Hilary had a busy schedule all day, as she hosted the opening ceremony for the walk. She also filmed a short public service announcement video to be aired very soon. “In tough times, it’s even more important for people to get involved. Everyone should find a cause they believe in whether it is something in your local community or something as big a global issue as AIDS.”

The couple joined an estimated 45,000 participants in the 6.2-mile fundraiser in Central Park, which benefited dozens of charities, including Gay Men’s Health Crisis. The walk raised over 5.6 million US dollars for AIDS and HIV-related organizations.

For more info to get involved, visit AIDS Walk NY or The Gay Men’s Health Crisis.

January 30, 2009

A|X ARMANI EXCHANGE SUPPORTS THE NATIONAL AIDS FUND WITH “GIVE LOVE – GET LOVE” CAMPAIGN

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Armani Exchange has partnered with the National AIDS Fund to promote HIV/AIDS prevention awareness through their window campaign called "Give Love, Get Love."

The A|X "Give Love - Get Love" window campaign serves to inspire and embrace love, but remind us to act responsibly - both individually and collectively.

The goal of the window campaign and support of a national HIV/AIDS charity is to raise consciousness, provoke ideas, and hopefully inspire action or at least a dialogue. The importance of HIV/AIDS awareness and prevention through education has never been more vital and necessary, both on a national and global level.

This is a time when we all need to come together in our local communities, to build the future for the next generation. It is a time when we hear the voices of those in need, listen to their struggles, and recognize that together, we can make a difference.

This campaign supports the A|X brand message that signifies personal freedom and expression. Armani Exchange is proud to support the National AIDS Fund, as we strive to make a difference.

“The National AIDS Fund is proud to partner with companies like Armani Exchange on promotions that increase awareness, encourage healthy behavior, and challenge individuals to get involved,” said Kandy Ferree, President & CEO, National AIDS Fund. “Together we can stop HIV/AIDS.”

For more information and to find out how you can get involved visit www.aidsfund.org

January 27, 2009

THE CW'S 90210 GIRLS P.L.A.Y. FOR CHARITY

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The CW's 90210 starlets AnnaLynne McCord and Shenae Grimes teamed up over the weekend to help benefit America’s youth. The pair attended the “Babes on the Bull” 2009 charity event at the Saddle Ranch Chop House in West Hollywood, CA. The event was benefiting the P.L.A.Y organization aka Providing Laughter and Amusement for Youth.

This non-profit organization is founded 'on the basic principle that every child deserves a smile every day.' P.L.A.Y. strives to accomplish the simple goal of bringing instant smiles to the faces of children whose current life circumstances may otherwise give them little to smile about. To accomplish its goals, P.L.A.Y. collects new toys, books, and games and distributes them to children in hospitals, homeless shelters, domestic violence shelters, and other organizations for underprivileged children. P.L.A.Y. also accepts monetary donations that it, in turn uses to purchase additional toys, books, and games for donation.

These ladies of the new 90210 weren’t alone at this benefit -they had plenty of celebrity friends to hang with, including David Faustino, Backstreet Boy AJ McLean, Colleen Shannon, Claudia Jordan, Ian Ziering, and Al Pacino. To get involved with P.L.A.Y. go to playforkids.org and lend a hand.

January 7, 2009

GOSSIP GIRL GIVES BACK

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The cast and crew of Gossip Girl showed their true colors in New York on Monday by donating a quarter-ton of food to the annual Daily News Readers Care to Feed the Hungry Food Drive. The cast and crew were at the Silvercup Studios in Long Island City, where the popular series is filmed, to present the huge bounty to City Harvest.

The 500 pound collection of perishable and nonperishable items were then delivered to one of the more than 600 community centers served by City Harvest.

City Harvest collects millions of pounds of excess food and then delivers it to community food programs throughout NYC. In this season of need, New Yorkers are responding to the Daily News food drive and Kids Can Help Week. Preliminary figures show New York adults and school children donated more than the 770,000 pounds collected in last year’s drive. This year’s drive ends Friday. To join in with the Gossip Girl cast and get involved click here

December 22, 2008

LOVE HOPE STRENGTH PRESENTS: KILIMANJARO ROCKS!

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From the organization that brought rock music royalty and climbing enthusiasts together on Mount Everest in '07, Love Hope Strength Foundation now invites you on their latest musical journey to the roof of Africa.

Join 30 musicians, cancer survivors and supporters as they embark upon another symbolic pilgrimage to Uhuru, the 19,341ft peak of Mount Kilimanjaro. This adventure/fundraiser is not for the faint of heart and will challenge your body and willpower as you climb the world's largest free-standing mountain. We will do so in order to bring love, hope and strength to the people of East Africa. Funds from "Kilimanjaro Rocks" will be used to support the main cancer center in East Africa, located in Nairobi, Kenya. 

Get ready for the greatest, most meaningful, adventure of your life!

Cancer is one of the world’s most powerful killers and will touch each and every one of us in our lifetime. It knows no borders and sees no color, race, religion, age or socioeconomic demographic. It is a global issue in need of support from a worldwide network. Through innovative concerts and climbs, LHSF will be providing critical funding for cancer centers worldwide so that ALL people have access to quality treatment and are given the best chance at survival.

Love Hope Strength Foundation (LHSF) is an international charity with chapters in the US, UK and Australia. Founded by leukemia survivors Mike Peters of the Welsh rock band the Alarm and President of CSI Entertainment James Chippendale with the goal of providing all cancer patients with the same opportunities that they had, including access to information, quality cancer treatment and the best medication available.

To sign up for the climb, to donate to this incredible charity, or for more information, click here.

December 1, 2008

WORLD AIDS DAY – DECEMBER 1

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Today, World AIDS Day, MSN is celebrating the launch of (RED)WIRE, (RED)'s new digital music magazine designed to help eliminate AIDS in Africa. Some of the greatest artists on earth have contributed amazing songs to (RED)WIRE.

The new digital music service, (RED)WIRE, co-founded by U2 frontman Bono and Bobby Shriver to combat AIDS in Africa. (RED)WIRE promises fans exclusive music by major artists for a monthly membership fee of $5 a month to fight AIDS, launches today - the 20th anniversary of World AIDS Day.

New songs and videos from U2, Coldplay, Dixie Chicks, Jay-Z, John Legend, Sheryl Crow, the Police & Elvis Costello, and an exclusive holiday song “Joseph, Better You Than Me” features The Killers with Elton John and Neil Tennant.

Half of your $5 monthly membership fee goes directly to The Global Fund to help buy and administer medicine to people in Africa living with HIV. It costs just $12 per month to provide someone the two pills a day they need to stay alive. So every five (RED)WIRE members generate enough money, every month, to help keep one person living with HIV in Africa alive.

You can also show your support to the Global Fund with the purchase of limited edition product from Emporio Armani – emporioarmani.com. Giorgio Armani is contributing an average of 405 of its gross profit margin from sales of all Emporio Armani (PRODUCT) RED products directly to the Global Fund.

Enjoy (RED)WIRE world premieres throughout the day and sign up for (RED)WIRE here

U2

October 20, 2008

JUSTIN TIMBERLAKE AND FRIENDS CONCERT

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Justin Timberlake wrangled a star-studded lineup for his "Justin Timberlake and Friends Concert” at Planet Hollywood In Las Vegas on Friday. On hand for the evening was our favorite pop princess Rihanna who performed at the charity show alongside The Jonas Brothers, Will.i.am, Adam Levine of Maroon 5, 50 Cent, Boyz II Men, Esmee Denters, Leona Lewis and JT himself.

The concert was a Special Evening Benefiting the Shriners Hospitals for Children, which is dedicated to improving the lives of children by providing specialty pediatric care to children with orthopaedic conditions, burns, spinal cord injuries and cleft lip and palate. Kids receive all care in a family-centered environment at no charge – regardless of financial need.

For more info on how you can help the cause, visit ShrinersHQ.com

September 17, 2008

BLAKE LIVELY ATTENDS NEW YORKERS FOR CHILDREN GALA

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Gossip Girl Blake Lively attended the New Yorkers for Children’s Ninth Annual Fall Gala held at Cipriani 42nd Street on Tuesday in New York City.

The Fall Gala is NYFC’s major fundraising event which has raised significant funds to assist children in foster care in New York City. Last year’s Gala raised nearly $2 million, and this year’s event was nearly sold out.

Law & Order: SVU star Mariska Hargitay was the Special Guest for the evening. Also spotted there supporting was Jamie Burke and Oprah's best buddy Gayle King.

For more information on this cause, visit NewYorkersForChildren.org

August 20, 2008

GIORGIO ARMANI TEAMS UP WITH JULIA ROBERTS TO SUPPORT RED

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Giorgio Armani has teamed up with BFF Julia Roberts again. The pair are designing a special Emporio Armani RED T-shirt. The T-shirt features the symbolic "tree of life" and the words "Revolution-Evolution-Devotion", also an acronym for "RED".

Mr. Armani showed his support for the actress, saying, "Julia has helped to create beautiful and unique designs for both women and men which will be a visible reminder of the part that we can all play in fighting AIDS in Africa. I adore working with Julia and appreciate, once again, how she always stands by my side in important collaborations such as this."

Last year Julia teamed with the Mr. Armani to create a bohemian-style leather bracelet which instantly became a best-seller last season. This limited edition tee is priced at $125 for the women's t-shirt and $175 for the men's, with 40% of the profits going to the incredibly worthy cause. It's available in-store just in time for autumn at emporioarmani.com.

May 29, 2008

U2 CAN CHANGE THE WORLD

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U2 front man Bono and Colombian rock musician Juanes got together to reach out, take a stand, and change the world. The modern activists were part of a summit that took place in Yokohama, Japan and was attended by 40 African heads of state where there were calls for urgent action against world poverty. Joined by several other artists and humanitarian’s they participated in a peaceful protest in conjunction with the Tokyo International Conference on African Development. In addition the two are taking part in two concerts while visiting overseas to support the "One For All Demonstration", taking place in Tokyo and Osaka.

May 5, 2008

IZABEL MEETS FANS AT A|X

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On Saturday May 3, A|X campaign model, Izabel, greeted fans with her mega-watt smile and signed autographs at the Armani Exchange store in Soho. The supermodel's charity of choice was the Diabetes Research Institute and 10% of the proceeds of the day went to their research.

February 5, 2008

MADONNA HAS FRIENDS WITH BENEFITS

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An evening dedicated to raising funds and awareness for orphans and children affected by HIV/AIDS in Africa has come to life with UNICEF and Madonna's United Nations Bash. Taking place Wednesday on the North Lawn of the United Nations, the exclusive fundraising event also has Nelly Furtado, Timbaland and Rihanna slated to perform. Joining Madge is a list of distinguished co-chairs, including Drew Barrymore, Adrien Brody, Arpad Busson, Salma Hayek and François-Henri Pinault, Demi Moore and Ashton Kutcher, Gwyneth Paltrow, Matthew Broderick, Professor Jeffrey Sachs, Sting, as well as UNICEF Ambassadors Tea Leoni, Lucy Liu, Sarah Jessica Parker and Trudie Styler.

November 20, 2007

JULIA ROBERTS COLLABORATES WITH GIORGIO ARAMNI ON CHARITY BRACELET

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Julia Roberts has collaborated with Giorgio Armani to design a limited edition bracelet – helping raise awareness and remind us the important part that we can all play in fighting AIDS in Africa.

The leather bracelet is available in red or brown with an imprint of a “Tree of Life”, the words “Revolution-Evolution-Devotion”, and inside carries the initials J.R.

Partnering with the Oscar-winning actress, Roberts, will mark the first time Giorgio Armani has worked with another name on a product.

Mr. Armani stated: “Julia has helped to create a beautiful accessory ... which will be a visible reminder of the part that we can all play in fighting AIDS in Africa.”

Proceeds from the sale of these limited edition bracelets will benefit (PRODUCT) RED, the business initiative started by Bono and Bobby Shriver. (RED) raises awareness and money for the global fund by teaming up with the world’s most iconic brands to produce (PRODUCT) RED branded products. Giorgio Armani is contributing an average of 40% of its gross profit margin from the sales of all Emporio Armani (PRODUCT) RED products directly to the global fund.

To help fight AIDS in Africa you can purchase your bracelet beginning on World AIDS Day - December 1. The bracelets—$175 for women’s and $195 for men’s—will be available at emporioarmani.com - click here

November 6, 2007

DAVID BECKHAM IS A GOOD SPORT

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The Six Million Dollar Man, David Beckham, played in a charity soccer game to benefit the victims of the California wildfires in Southern California in a soccer exhibition Sunday.
The game raised more than $90,000, and Beckham scored two goals and had three assists in 83 minutes in a 12-4 rout of LaPaglia’s Hollywood United. The Hollywood United team included actors Anthony LaPaglia of “Without a Trace,” Brandon Routh of “Superman Returns,” Costas Mandaylor of “Saw IV,” Jimmy Jean-Louis of “Heroes” and Def Leppard guitarist Viv Campbell.
Becks told the press: “I want to be involved in every game possible but I’ve got to get my fitness right,” Beckham said. “I can’t put myself up for selection if I’m not 100 percent fit, or at least 90-95 percent fit.”
“It’s probably the best I’ve felt in quite a few months now,” Beckham said. “It was important for me to get a good workout tonight. I’ve been working hard trying to get myself fit.” To see how you can assist the victims of the Southern California Wildfires go to the American Red Cross here

August 14, 2007

GAEL GARCIA BERNAL AND DIEGO LUNA PARTY TO FIGHT FOR THE RIGHT

GandD.jpg“Y Tu Mama Tambien” stars Gael Garcia Bernal and Diego Luna will team up once again. The pair are to host a gala dinner this Saturday to raise money and awareness for human rights in Mexico.
The benefit gala will take place in the capital will benefit Mexico’s Commission for the Defense and Promotion of Human Rights in an effort to fight against poverty and injustice in Mexico. Another organization that will benefit from this charity event will be “Witness”, an organization founded by singer Peter Gabriel that shines a light on the use of video and film to document human rights abuses.
Gael and Diego have also been active supporting other social and political causes, including Mexico City’s new law making gay civil unions legal.
To find out more about theses issues go to: www.un.org/rights/

July 30, 2007

RUMER OF A DRUG BUST

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Allegedly, Rumer Willis, 18-year-old daughter of Bruce Willis and Demi Moore, was caught in the middle of a small town drug bust.

According to "Access Hollywood" - Rumer was in Maryland making an indie film called "From Within, when all the drug-drama went down. Willis was hanging out in Maryland hotel room when police busted a man for marijuana possession after receiving complaints from other hotel guests about noise. Rumer was one of four people in the room but she was not arrested, nor is she being investigated.

June 18, 2007

ARMANI EXCHANGE SUPPORTS THE EMPIRE STATE PRIDE AGENDA

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Last week Armani Exchange hosted an in-store charity shopping event to benefit the Empire State Pride Agenda. Armani Exchange showcased looks from their Summer 2007 collection and donated 10% of the nights sales to ESPA.
Founded in 1990, the Empire State Pride Agenda is New York's statewide civil rights organization committed to achieving full equality and justice for lesbian, gay, bisexual and transgender (LGBT) New Yorkers and our families. The Pride Agenda fights for these objectives by: educating the public, elected officials and policymakers; building coalitions and mobilizing allies; and, organizing and empowering the LGBT community.

To find out more about the Empire State Pride Agenda go to: prideagenda.org

June 11, 2007

Alessandra Makes Fans Happy at A|X Store

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On Saturday June 9 Elite supermodel Alessandra Ambrosio greeted over 200 fans at Armani Exchange Soho Store to Benefit The MS Society, Saturday, June 9, 2007, in New York.
To get the dress Alessandra is wearing click:
http://www.armaniexchange.com/product/womens/skirts %26 dresses/bubble mini dress.do?asc=&sortby=&size=

May 9, 2007

NICK LACHEY PLAYS BALL FOR CHARITY

lachey.jpgSinger / Reality star Nick Lachey is slated to toss out the first pitch at the Reds-Cardinals game in St. Louis on June 7 as part of Internet Safety Night.

December 8, 2006

Prince William Plays Broker

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With fake doctors “on call,” Prince William played a fake broker for a charity on Thursday. He managed to broker a 10 Billion Yen deal (almost $90 million in funds) for the Tusk Trust charity, an African conservation group.

November 29, 2006

Pay It Forward

jason_ritter.jpgA few celebs took time over the holiday to give a little back. Stars like Tony Danza, Minnie Driver and Jason Ritter helped deliver some holiday cheer and a hot meal of turkey, mashed potatoes and gravy, cranberry sauce, rolls and pumpkin pie to 3,000 less fortunate at the Los Angeles Mission Community Clinic.

November 21, 2006

Usher's New Look

Usher-gets-Hands-On.jpgA|X Armani Exchange has partnered with Usher's New Look foundation to develop an integrated retail-marketing program that supports New Look’s mission of encouraging young people by providing them with a “new look” on life through education.

Armani Exchange has designed a limited edition dog tag that will be sold in all Armani Exchange stores nationwide and online at armaniexchange.com. 100% of the profit from the sales going to benefit Usher’s New Look foundation Project Restart.

Usher’s New Look foundation launched Project Restart immediately after hurricane Katrina devastated communities in New Orleans and coastal Mississippi. Buy one and support the cause at Armani Exchange.

Giving Never Goes Out of Style

giving.jpgArmani Exchange has teamed up with Major Models to support their philanthropic program “The Model Home Project.” Armani Exchange hosted a shopping event in all NYC stores to raise awareness and help support their cause.

The Model Home Project is an organization created within the fashion industry to promote volunteerism among young people. Professional models give their time and resources to service projects, providing positive images of bettering communities and inspiring youth into volunteer service. We believe that we have a responsibility to love our neighbor and care for those who are in need; it’s a universal call to humanity. By gathering leaders in the fashion industry and focusing on one family or community that can be impacted, our vision is that our friends, colleagues and the nation at large will see an expression of selfless love and the hope that can be regained when we serve one another for the common good of all.

By bringing together twenty-five of the top male models in the world they will fund and build a home for a qualified family. We will utilize specific media outlets and a comprehensive viral marketing strategy to document and expose this experience. We will use our unique influence in culture and the powerful imagery of helping others to begin a movement of people, specifically the younger generation, to act.

Armani Exchange is proud to support the Model Home Project. Check out their site for more information.

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