Armani Exchange Styletraxx

On Saturday May 3, A|X campaign model, Izabel, greeted fans with her mega-watt smile and signed autographs at the Armani Exchange store in Soho. The supermodel's charity of choice was the Diabetes Research Institute and 10% of the proceeds of the day went to their research.

An evening dedicated to raising funds and awareness for orphans and children affected by HIV/AIDS in Africa has come to life with UNICEF and Madonna's United Nations Bash. Taking place Wednesday on the North Lawn of the United Nations, the exclusive fundraising event also has Nelly Furtado, Timbaland and Rihanna slated to perform. Joining Madge is a list of distinguished co-chairs, including Drew Barrymore, Adrien Brody, Arpad Busson, Salma Hayek and François-Henri Pinault, Demi Moore and Ashton Kutcher, Gwyneth Paltrow, Matthew Broderick, Professor Jeffrey Sachs, Sting, as well as UNICEF Ambassadors Tea Leoni, Lucy Liu, Sarah Jessica Parker and Trudie Styler.

Julia Roberts has collaborated with Giorgio Armani to design a limited edition bracelet – helping raise awareness and remind us the important part that we can all play in fighting AIDS in Africa.

The leather bracelet is available in red or brown with an imprint of a “Tree of Life”, the words “Revolution-Evolution-Devotion”, and inside carries the initials J.R.

Partnering with the Oscar-winning actress, Roberts, will mark the first time Giorgio Armani has worked with another name on a product.

Mr. Armani stated: “Julia has helped to create a beautiful accessory ... which will be a visible reminder of the part that we can all play in fighting AIDS in Africa.”

Proceeds from the sale of these limited edition bracelets will benefit (PRODUCT) RED, the business initiative started by Bono and Bobby Shriver. (RED) raises awareness and money for the global fund by teaming up with the world’s most iconic brands to produce (PRODUCT) RED branded products. Giorgio Armani is contributing an average of 40% of its gross profit margin from the sales of all Emporio Armani (PRODUCT) RED products directly to the global fund.

To help fight AIDS in Africa you can purchase your bracelet beginning on World AIDS Day - December 1. The bracelets—$175 for women’s and $195 for men’s—will be available at emporioarmani.com - click here

The Six Million Dollar Man, David Beckham, played in a charity soccer game to benefit the victims of the California wildfires in Southern California in a soccer exhibition Sunday.
The game raised more than $90,000, and Beckham scored two goals and had three assists in 83 minutes in a 12-4 rout of LaPaglia’s Hollywood United. The Hollywood United team included actors Anthony LaPaglia of “Without a Trace,” Brandon Routh of “Superman Returns,” Costas Mandaylor of “Saw IV,” Jimmy Jean-Louis of “Heroes” and Def Leppard guitarist Viv Campbell.
Becks told the press: “I want to be involved in every game possible but I’ve got to get my fitness right,” Beckham said. “I can’t put myself up for selection if I’m not 100 percent fit, or at least 90-95 percent fit.”
“It’s probably the best I’ve felt in quite a few months now,” Beckham said. “It was important for me to get a good workout tonight. I’ve been working hard trying to get myself fit.” To see how you can assist the victims of the Southern California Wildfires go to the American Red Cross here

“Y Tu Mama Tambien” stars Gael Garcia Bernal and Diego Luna will team up once again. The pair are to host a gala dinner this Saturday to raise money and awareness for human rights in Mexico.
The benefit gala will take place in the capital will benefit Mexico’s Commission for the Defense and Promotion of Human Rights in an effort to fight against poverty and injustice in Mexico. Another organization that will benefit from this charity event will be “Witness”, an organization founded by singer Peter Gabriel that shines a light on the use of video and film to document human rights abuses.
Gael and Diego have also been active supporting other social and political causes, including Mexico City’s new law making gay civil unions legal.
To find out more about theses issues go to: www.un.org/rights/

Allegedly, Rumer Willis, 18-year-old daughter of Bruce Willis and Demi Moore, was caught in the middle of a small town drug bust.

According to "Access Hollywood" - Rumer was in Maryland making an indie film called "From Within, when all the drug-drama went down. Willis was hanging out in Maryland hotel room when police busted a man for marijuana possession after receiving complaints from other hotel guests about noise. Rumer was one of four people in the room but she was not arrested, nor is she being investigated.

Last week Armani Exchange hosted an in-store charity shopping event to benefit the Empire State Pride Agenda. Armani Exchange showcased looks from their Summer 2007 collection and donated 10% of the nights sales to ESPA.
Founded in 1990, the Empire State Pride Agenda is New York's statewide civil rights organization committed to achieving full equality and justice for lesbian, gay, bisexual and transgender (LGBT) New Yorkers and our families. The Pride Agenda fights for these objectives by: educating the public, elected officials and policymakers; building coalitions and mobilizing allies; and, organizing and empowering the LGBT community.

To find out more about the Empire State Pride Agenda go to: prideagenda.org

On Saturday June 9 Elite supermodel Alessandra Ambrosio greeted over 200 fans at Armani Exchange Soho Store to Benefit The MS Society, Saturday, June 9, 2007, in New York.
To get the dress Alessandra is wearing click:
http://www.armaniexchange.com/product/womens/skirts %26 dresses/bubble mini dress.do?asc=&sortby=&size=

Singer / Reality star Nick Lachey is slated to toss out the first pitch at the Reds-Cardinals game in St. Louis on June 7 as part of Internet Safety Night.

With fake doctors “on call,” Prince William played a fake broker for a charity on Thursday. He managed to broker a 10 Billion Yen deal (almost $90 million in funds) for the Tusk Trust charity, an African conservation group.

A few celebs took time over the holiday to give a little back. Stars like Tony Danza, Minnie Driver and Jason Ritter helped deliver some holiday cheer and a hot meal of turkey, mashed potatoes and gravy, cranberry sauce, rolls and pumpkin pie to 3,000 less fortunate at the Los Angeles Mission Community Clinic.

A|X Armani Exchange has partnered with Usher's New Look foundation to develop an integrated retail-marketing program that supports New Look’s mission of encouraging young people by providing them with a “new look” on life through education.

Armani Exchange has designed a limited edition dog tag that will be sold in all Armani Exchange stores nationwide and online at armaniexchange.com. 100% of the profit from the sales going to benefit Usher’s New Look foundation Project Restart.

Usher’s New Look foundation launched Project Restart immediately after hurricane Katrina devastated communities in New Orleans and coastal Mississippi. Buy one and support the cause at Armani Exchange.

Armani Exchange has teamed up with Major Models to support their philanthropic program “The Model Home Project.” Armani Exchange hosted a shopping event in all NYC stores to raise awareness and help support their cause.

The Model Home Project is an organization created within the fashion industry to promote volunteerism among young people. Professional models give their time and resources to service projects, providing positive images of bettering communities and inspiring youth into volunteer service. We believe that we have a responsibility to love our neighbor and care for those who are in need; it’s a universal call to humanity. By gathering leaders in the fashion industry and focusing on one family or community that can be impacted, our vision is that our friends, colleagues and the nation at large will see an expression of selfless love and the hope that can be regained when we serve one another for the common good of all.

By bringing together twenty-five of the top male models in the world they will fund and build a home for a qualified family. We will utilize specific media outlets and a comprehensive viral marketing strategy to document and expose this experience. We will use our unique influence in culture and the powerful imagery of helping others to begin a movement of people, specifically the younger generation, to act.

Armani Exchange is proud to support the Model Home Project. Check out their site for more information.