Armani Exchange Styletraxx

Activision has tapped The World’s Biggest Touring Electronic Artist and Dance Music Icon Tiesto to Provide his Likeness and Two Exclusive Mixes to 2010’s Best Soundtrack in Entertainment - DJ Hero 2.

When the party starts this October, virtual DJ’s and MC’s throughout the universe will fire up two turntable controllers and a microphone and mix it up with Tiesto – one of electronic music’s defining artists, DJ’s and producers – in DJ Hero 2, Activision Publishing, Inc. (Nasdaq: ATVI) today revealed. Having worked with the likes of Muse, Justin Timberlake, Jonsi from Sigur Ros, Flo Rida, Sean Kingston and Three 6 Mafia, performed for billions of fans at the opening ceremonies of the Athens Olympics and headlined the Coachella and Bonnaroo music festivals among others, Tiesto has earned his status as the world’s hottest DJ. The GRAMMY Nominee will be spinning for a new audience as he takes to the virtual ones and twos, delivering a pair of pulse-pounding exclusive mixes and joining the ever-growing roster of playable characters, including Deadmau5, David Guetta, DJ Qbert and others.

“DJ Hero 2 is all about bringing people of different backgrounds, ages and music tastes together to have some fun DJ’ing their favorite music. The way the music comes together is fresh and unique and as a DJ, I couldn’t ask for more than that,”said Tiesto. “I am excited to be involved with this medium and to be contributing to a great game with an amazing soundtrack.”

“From touring the globe and working with some of the world’s most visionary artists across five hit albums, to performing at the biggest clubs and the hottest festivals, Tiesto is one of the biggest DJ’s in the world,” said Tim Riley, Vice President of Music Affairs, Activision.“We’ve assembled a cast of the biggest and best DJ’s and having Tiesto bring his unique style adds incredible flavor to the best soundtrack in entertainment.”

The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes – including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay – and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ’s in an all-new way, the game’s soundtrack delivers over 80 unique creations only available in DJ Hero 2. Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they’re spinning with freestyle scratching, crossfading and sampling. The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.

Dropping this fall, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate “party-in-a-box.” Gamers who experienced the #1 new videogame intellectual property of 2009 can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game is in development by FreeStyleGames for the Xbox 360 video game and entertainment system from Microsoft, the PLAYSTATION 3 and the Wii system from Nintendo. The game is not yet rated by the ESRB. For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djhero.

This Fall, Armani Exchange takes you to a futuristic city at the edge of darkness with images that capture hard-edged style and the provocative thrill of the future unknown.

“2020/Speed Style” delivers an intense mood of rugged elegance and cool sensuality, where runaway lovers escape from the fiery streets above and take refuge in a mysterious urban underdome, where nothing exists except the seductive intrigue of the dark side.

THE LOCATION – Shot over three days on location on a soundstage in Brooklyn, NY, the campaign’s set was constructed to create the stylistic underworld of “2020/Speed Style.” Panels of diffused dramatic light shadow the darkness to create the look of a mysterious sanctuary. These distinctive details provide the futuristic backdrop to cutting-edge street chic styling and accentuate the provocative energy and intense mood of intoxicating danger. The campaign also features a Ducati 1198S Motorbike as a prominent character, adding an erotic and surreal visual aesthetic to the cinematic-style images.

CAST & CREW – Shot by photographer Matthew Scrivens and created by an in-house team under the direction of Tom Jarrold (CMO for A|X). The cast features Tamiris Souza Freitas (One Model Management), and Arthur Sales (Major Models).

More images from the Fall 2010 ad campaign, after the jump...

As we type, the A|X Denim Chill Truck continues its tour of Los Angeles, stopping at various locations and inviting fans to stop by pick-up great give-a-ways, cool denim deals on the latest styles of A|X Denim and “Cool Down for a Cause“ Proceeds from the day will benefit the SurfRider Foundation and their efforts with the Gulf Oil Spill.

One of today's many stops included a visit to the set of Extra TV, where host Mario Lopez (pictured above with a very chill French Bulldog) enjoyed some delicious ice cream served up by the Chill Truck.

Fans can continue to follow A|X on twitter @armaniexchange and find out the truck's next location as it serves up style around the LA Area.

If you are in LA next week stop by the A|X “Chill Truck” – we will be parked outside the A|X Robertson store (157 Robertson Blvd. @ Beverly), on Wednesday July 14 from 12pm – 6pm.

Armani Exchange has outfitted a retro ice cream truck that will serve up sweet treats, the latest A|X Fall 2010 denim styles and cool denim deals! A|X invites you to stop by pick-up great give-a-ways, cool denim deals on the latest styles of A|X Denim and “Cool Down for a Cause“– proceeds from the day will benefit the SurfRider Foundation and their efforts with he Gulf Oil Spill.

Follow us on twitter @armaniexchange and find out where will be on Thursday July 15 as we serve up style around the LA Area.

Born on July 11, 1934, Giorgio Armani grew up with his sister and brother in the northern Italian town of Piacenza. Giorgio Armani, 76, is the President and Chief Executive Officer of the Armani Group and sole share holder of Giorgio Armani S.p.A., one of the world’s leading fashion and lifestyle design houses, with 5,000 direct employees, 13 factories, and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction, Giorgio Armani S.p.A. today stands as one of the few remaining independent, privately-owned companies in its sector, with a proven business strategy that has capitalized on the worldwide power and potential of the Armani brand name.

In 1957, following two years of study in medicine at the University of Piacenza, Giorgio Armani decided to leave in order to pursue his interest in fashion, accepting a job as a merchandiser at Milan’s well-known department store, La Rinascente. Thereafter, Mr. Armani worked as a fashion designer for Nino Cerruti, and then as a freelance designer for various companies, an experience that resulted in an exceptionally rich and varied evolution of his style.

More on Mr Armani's life, after the jump...

The three sisters Kim, Kourtney and Khloe Kardashian have recently announced their latest project - writing their own book! "Kardashian Konfidential" is set to come out on November 23rd and includes "fun facts about their childhood, their beauty and style secrets, the wisdom they learned from their beloved father, and the street smarts they got from their mother that sustain them in life and in business."

Although they have already revealed a great deal of their personal lives through the show "Keeping up with the Kardashians," Kim told Us Magazine, that the book is "going to [have] lots of tips and stories about relationships; it's a little bit more of an in-depth look into our lives, even though people think that they've probably seen everything."

A few days ago, Styletraxx conducted a poll to see who you thought wore the A|X Pima Tee best in the pages of GQ Magazine - Taylor Lautner or Robert Pattinson.

The results are in: Based on the overwhelming response, 58 percent voted TEAM JACOB. Congratulations!

Although we here at Styletraxx thinks every guy wears the tee equally well... get yours here (2 for $40, just in time for summer)!

Armani Exchange brings you the A|X Stylepad, a new interactive digital experience of the Summer 2010 ad campaign. The A|X Stylepad gives access to unreleased images from the campaign, as well as videos featuring behind-the-scenes glimpses and model interviews. The Stylepad also gives users the ability to act as creative director, by allowing them to creating their own ad, and share it with friends.

Experience the A|X Stylepad here. (Must be 18+ to view).

Alicia Keys announced she is expecting her first child with her fiance record producer Swizz Beatz. The happy couple got engaged earlier this year and have Fall nuptials planned.

Fresh off the heels of recent news from super-rockers U2 canceling their North American tour, now comes official word that Christina Aguilera has shut down her tour as well.

U2 frontman Bono, after suffering a major back injury requiring immediate hospitalization, announced regretfully that the band's shows between June 3 and July 19, including the Glastonbury festival on June 25, have all been canceled.

Aguilera, originally set to tour beginning in July and go through 2011 cited very different reasons.

According to a statement from the "Not Myself Tonight" singer’s spokeswoman, her rehearsal time was cut short by her work on a new film and her upcoming album, "Bionic."

"The singer felt she needed more time to rehearse the show and with less than a month between the album release and tour date this wasn't possible," the statement said.

But many gossip bloggers claim poor ticket sales are to blame for the singer postponing her show, which was schedule to start. Adding fuel to this speculation are the disappointing showing for “Not Myself Tonight,” the new album’s lead single, which peaked at No. 23 on Billboard’s Hot 100 and has already tumbled out of the top 40 singles chart.

Time will tell if Aguilera can still work her Genie effect on her fans. "Bionic" is slated for release on June 8th.

A|X Armani Exchange introduces a limited edition Neon sunglass collection manufactured by The Safilo Group. The special A|X Neon sunglass collection represents the perfect fusion of 80’s retro design and modern appeal with an update to the classic aviator design. The unisex aviator neon style is available in vibrant shades of hot pink, bright blue and cool citrus — each highlighted by sleek plastic temples adorned with the unmistakable A|X logo.

The A|X Neon sunglass collection, are priced at $58 and available exclusively at A|X Armani Exchange stores in the United States and online here (armaniexchange.com).

View the Official Neon Campaign Video:

In conjunction with the launch of the Neon Sunglasses, A|X and 944 Magazine hosted the Neon Carnival during the Coachella Valley Music Festival in Indio, California. The celebrity studded carnival, produced by Bolthouse Productions, was voted by MTV.com as the hottest party during the 3 day festival.

Check out a video of Neon Carnival Party below:

A|X:TV Presents the first in a series of behind the lens episodes in the making of the A|X Summer 2010 Ad Campaign.

Episode 1 takes you to the NYC A|X offices for Fit Day, with Stylist Priscilla Polley describing the collection and the inspiration behind the campaign.

Check back here for more episodes!

This Summer, A|X Armani Exchange takes you to paradise lost where the exotic appeal of relaxed style, comfort, and understated luxury are without limitations. Effortless, chic, and easy dressing evokes a seductive prowess and creates a look of style and relaxed sophistication.

With “Sunset Beach,” Armani Exchange breaks tradition by using black and white images to express the intoxicating fantasy with clarity and depth. The sleek, highly cinematic imagery illustrates the visual combination of fashion and art photography with a found-light aesthetic that defines a freshness and intimacy.

Shot on location on a private beach in Parrot Cay, Turks & Caicos, A|X Armani Exchange reveals a raw seduction for this two-day shoot. This provocative campaign expresses a seductive glamour with dark, edgy undertones. Eroticized male and female models capture the seductive sensation of forbidden indulgence and seduce the viewer to want more.

A seductive energy is evoked by the cast: Irina Shayk (IMG Models), Marlon Teixeira (Wihelmina Models), and Clint Mauro (Ford Models).

In the coming weeks, A|X:TV takes you behind-the-lens of the Summer '10 campaign shoot, with a series of webisodes that bring you up close and personal interviews with the models as well as the stylists that make it all happen.

Check out the Summer '10 teaser trailer below.

Check out some more of Sunset Beach; additional campaign images are after the jump...

This week, Giorgio Armani was in Dubai to officially launch the opening of the Armani Hotel, located in the Burj Khalifa, the world's tallest skyscraper.

"I am thrilled to open the doors," Armani said as he unveiled 160 rooms and 144 private residences, which are now ready for occupancy. The hotel and residences occupy space in the the world's tallest tower from the concourse to the 16th floor, as well as floors 38 and 39, and have been designed by Mr. Armani himself.

The Armani Hotel Dubai is also home to eight unique dining experiences. In addition to culinary excellence, the Armani Hotel Dubai includes Armani/Prive a hip and upscale lounge and the world’s first in-hotel Armani/Spa. The hotel is also home to the Armani/Dolci, chocolates and sweets store, an Armani/Fiori, a floral shop, and an Armani/Galleria.

"It was marvelous to see how the project in Dubai came to life after five years of hard work," Mr. Armani said at the Burj Khalifa launch.

To visit the Armani Hotel website, click here.

If you're in South Miami Beach this week, check out the all-star DJ line-up spinning LIVE in-store at A|X on 8th & Collins. Click on the Music tab of our Facebook page for all the latest info.

If you're in South Miami Beach this week, check out the all-star DJ line-up spinning LIVE in-store at A|X on 8th & Collins. Click on the Music tab of our Facebook page for all the latest info.

A|X:TV gives an inside look into the world of Armani Exchange. In Episode 2 of the Spring 2010 Behind the Lens series, see how hair and makeup stylists Neil Moodie and Virginia Young get inspired and turn up the glam for the shoot. Click below to see the video.

Additional episodes can be found here. (armaniexchange.com/life)

A|X:TV gives an inside look into the world of Armani Exchange. In Episode 2 of the Spring 2010 Behind the Lens series, see how hair and makeup stylists Neil Moodie and Virginia Young get inspired and turn up the glam for the shoot. Click below to see the video.

Additional episodes can be found here. (armaniexchange.com/life)

Miss Lady Gaga and Cyndi Lauper are getting shady for a new project to support the MAC AIDS Fund.“We want to make this trendy and fun". We don’t want this discussion of AIDS to become this overly intellectual discussion, because we need to make discussions about AIDS really normal,” Gaga said. “Sex education should be bright and vibrant and every woman should want to have this in her purse.”

The dynamic-duo created their own lipstick through MAC’s Viva Glam campaign to benefit the AIDS fund - Gaga’s is a bubble-gummy pink and Cyndi’s is a light coral red. As with all VIVA GLAM products, every cent raised through the purchase of VIVA GLAM lipstick goes to the MAC AIDS Fund to support the fight against HIV/AIDS.

Each lipstick is $14 and you can get your own shade MACCosmetics.com

The SAG Awards came and went as well as the Grammy Awards, but do not fear, another award ceremony is just around the corner. The 82nd Academy Awards, also known as the Oscars will take place on March 7 in Los Angeles at the well-known Kodak Theatre.

The anticipation begins to build after a list of nominees was released today. Some obvious front-runners include Avatar and Hurt Locker with nine nominations apiece and Inglourious Basterds in a close second with a total of eight. All of which are nominated for the high acclaimed award for Best Motion Picture of the Year.

Along with incredible films receiving recognition, the actors and actresses who helped make the films possible, will also be receiving awards. Meryl Streep is a nominee in the Best Actress category for her role in Julie and Julia. This is her 16th total, which keeps her with the highest record of nominations in the history of the awards.

As you may know by now, the 2010 Grammy Awards were held last night in Los Angeles. Last night was a big night for the ladies -single and otherwise. Married lady Beyonce took home top honors for Song of The Year, R&B Song award (Single Ladies (Put a Ring on It)) and Best Female Pop Vocal Performance (Halo). Rihanna was a winning collaborator, taking home two awards for her involvement in the rap single “Run This Town.” Kings of Leon won big as well garnering a Grammy for Record of the Year and for Best Rock Song (Use Somebody).

Not to be outdone, Lady Gaga (looking fierce in Armani) won 2 Grammys – Best Dance Recording (Poker Face) and Best Electronic Dance Album (The Fame).

See the full (read: long) list of Grammy Award Winners, after the jump…

It's definitely awards season in La La... First we had the People's Choice, then the Golden Globes and this past Saturday, the Hollywood luminaries at the Screen Actor's Guild Awards. So much glamour, style and fashion. Oh and a few awards were given out as well.

Once again, the Fox hit show Glee won big, taking the award for best ensemble in a TV comedy. Taking the ensemble award in the movie category was the Tarantino helmed, Brad Pitt starring Inglourious Basterds.

Check out the complete list of winners, after the jump...

Mr. Armani has just released new images from the upcoming ad campaign for Emporio Armani Underwear and Armani Jeans featuring Megan Fox.

The photos were shot by famed photog duo Mert Alas and Marcus Piggott and will be hitting billboards across the globe starting in February.

The beach is burning up with the hot, new A|X South Beach store! On Friday, December 11th, Armani Exchange re-opened the Miami flagship after the most dramatic renovation in A|X history. Seventeen years ago today, Armani Exchange opened its first Miami store on a quiet corner in the heart of the Art Deco District. The only clothing store in the entire neighborhood, A|X was a pioneer that started a retail revolution one block from the beach. One by one, stores began to open and today the neighborhood is the fashion epicenter of the city.

The landmarked corner store has been converted into the X4 concept and an additional 2,200 square feet has been added, including an impressive 2-story glass facade in Art Deco style. After the key to the city was presented to A|X and the ribbon
was cut, a crowd of eager clients poured into the slick, new store. And with a weekend full of celebrities, models, promotions and paparazzi ahead, South Beach has never looked better.

Country super star Taylor Swift and pop legend, the late Michael Jackson led the contenders for the 37th annual American Music Awards, and will both vie for the artist of the year award.

Swift scored six nominations, followed by Jackson with five and rapper Eminem with four. R&B star Beyonce, hip-hop band the Black Eyed Peas, pop singer Lady Gaga, rock band Kings of Leon and jailed rapper T.I. collected three nominations each.

Nominees are determined by radio airplay and retail sales, while members of the public determine the winners through online voting.

Swift's second album "Fearless" was one of the biggest sellers in both 2008 and 2009, while Jackson's sales soared in the wake of his June death from a drug overdose.

Besides Swift and Jackson, the other contenders for artist of the year were Lady Gaga, Eminem and Kings of Leon.

The awards ceremony will take place at the Nokia Theater in Los Angeles on November 22. ABC will broadcast in the United States. The first batch of confirmed performers includes Alicia Keys, the Black Eyed Peas, Jennifer Lopez and "American Idol" runner-up Adam Lambert. Stay tuned to Styletraxx as more performances are announced.

This Fall Armani Exchange is launching A|X:TV – an online entertainment network that provides original programming and exclusive content. A|X:TV gives an inside look into the world of Armani Exchange - Behind-the-Scenes at Ad campaign shoots, backstage at VIP celebrity parties, and up front at in-store events. A|X:TV also brings up close and personal interviews with the world's hottest DJs, giving exclusive glimpses into never-before-seen content.

Stay tuned for more information.

A|X:TV – WE TURN IT ON....SO YOU CAN WATCH.

Jay-Z, Rihanna and Kanye West will appear together on the debut NBC broadcast of "The Jay Leno Show" on Monday, September 14.

The super talented trio of entertainers are set to perform "Run This Town," a song from Jay-Z's highly anticipated new album "The Blueprint 3," set for release on September 11.

The show marks Leno's switch from latenight into primetime; it will air at 10 p.m. EST five nights a week.

Prince performed May 28 on the "Tonight Show with Jay Leno" to celebrate the end of Leno's run as host of the show. Pearl Jam was the first band to play under Conan O'Brien's tenure as host, which started June 1.

WHO: Armani Exchange and Kerry Degman

WHAT: Meet A|X model Kerry Degman and be the first to see the new A|X Fall premium denim collection, launching exclusively at Armani Exchange.

WHERE: A|X SoHo – 568 Broadway (at Prince Street)

WHEN: Saturday, July 11, 2009 from 3:00pm – 5:00pm

ABOUT A|X: The A|X premium denim collection captures street edge attitude with a range of signature fits, new finishes, cutting edge techniques and bold iconic A|X branded details – all loaded with Armani style. Starting at $98.

ABOUT KERRY DEGMAN: Kerry Degman is the featured model in the Armani Exchange Spring / Summer 2009 advertising campaign. Kerry’s modern masculinity embodies the essence of the campaign. Signed with Major Model Management, Kerry has worked with super-photographers Tom Munro, Bruce Weber, Steven Klein, and many more.

Hard work and determination have been the key to Kerry’s success in building a strong portfolio of work, including features in magazines such as: Tetu, Out Pop, L'Uomo Vogue, GQ, GQ Style, L'Officiel Hommes and Arena Hommes Plus. Kerry was born in Portland, Oregon and currently resides in New York City.

June 25, 2009 will be remembered as the day on which the world lost his biggest pop music icon. Michael Jackson died yesterday at the age of 50 as a result of cardiac arrest.

After being transported from his Los Angeles home to the hospital, the King Of Pop slipped into a coma and was officially pronounced dead just a few hours later. The exact cause of death has not yet been determined, but various sources report that it might be the result of a medicine overdose as a result of his reported skin cancer. The news has obviously come as a massive shock to his fans and fellow musicians. “I am absolutely devastated at this tragic and unexpected news, " says producer Quincy Jones, the man who took MJ's music to the next level. "For Michael to be taken away from us so suddenly at such a young age, I just don't have the words. Divinity brought our souls together on The Wiz and allowed us to do what we were able to throughout the 80's. To this day, the music we created together on Off The Wall, Thriller and Bad is played in every corner of the world and the reason for that is because he had it all…talent, grace, professionalism and dedication. He was the consummate entertainer and his contributions and legacy will be felt upon the world forever. I've lost my little brother today, and part of my soul has gone with him.”

Last March saw Michael announcing dozens of comeback shows that were scheduled to take place this July and August at the London O2 arena. It was also revealed that he was working on a brand new album, with help coming from the likes of will.i.am and Akon among others.

To state all his successes would be nearly impossible, and we're quite sure you're aware of the man's impressive career.

The man who brought us the moonwalk is regarded by thousands the world over as the one and only King Of Pop, who, together with his main producer Quincy Jones, added a whole new dimension to pop music over the course of three decades. Albums such as Off The Wall, Bad and of course Thriller proved to be landmark gems that have reshaped the face of pop music forever. His 1983 album Thriller still holds the number one spot as the best selling and most successful album of all time, with over 104 million copies sold till date. The story of his life may be tragic, but there is no question about it that the world has lost a highly inspiring and colorful personality.

Our thoughts go out to his friend and family. Michael, you will be missed deeply.

Michael Jackson 1958-2009

May you rest in peace.

On June 20, Mr. Armani presented the Giorgio Armani Mens Collection Spring/Summer 2010, in Milan.

Once again, the ongoing revolution in male clothing – a revolution in concept, form and content – is moved forwards in terms of contemporary aesthetics by Giorgio Armani, who rolls out the classic canon of his style with a message of constant elegance. With total self-confidence, a variety of attitudes are expressed through colour, this summer’s star performer, together with oversized graphics that are unmistakably Armani.

Indispensable as ever, shades of grey present a virtuoso display of patterns, from shirts in masculine weaves to ties that define the body or at times seem to blend into the background. A succession of stripes identifies the suits, in a game of graphics that extends down to the shoes. The holiday season and long sunny days of summer are evoked by shades of Havana brown lit up by gleams of light and the shimmer of silk on linen. Suits with a city slant appear super-light in pale, luminous colours teamed with lovely loose pieces like the shirt that recalls a small bomber jacket, or the unlined jacket in distressed treated leather.

Denim plays a vital role: lightweight and treated, it brings an unexpected dimension to casual suits, which sometimes include a waistcoat. The sky blue tones of the shirts, with micro geometric designs that range from stripes to azulejo tile patterns, emphasise the impact of plain white suits. Majorelle blue is either bright for contrast or faded for a touch of relaxed joie de vivre. For an energetic walk there are lace-up two-tone shoes with rope inserts; alternatively, look for versions in woven leather like Viennese straw, or ankle boots in ray-effect tanned leather.

Sitting front row were Eleonora Abbagnato (Ballet Dancer), Raoul Bova (Actor), and Marco Bellocchio (Film Director).

Deadmau5, Hercules & Love Affair, Adam Beyer and more have been added to the wide-ranging line-up of New York's upcoming Electric Zoo festival.

The organizers, Made Event, have assembled quite a cast of characters for the two-day event. Alongside already announced jocks Richie Hawtin, Luciano and Steve Bug, hipster faves Steve Aoki, Busy P and DJ Mehdi will spin alongside Global Communication man Tom Middleton, Border Community's finest Nathan Fake and electro pop vet Tiga.

With more than 50 acts promised to play, there are still even more performers waiting in the wings, but if those listed are enough to wet your electronic music whistle, you should get in quick: Special introductory ticket prices for Electric Zoo end at midnight on June 18th. Use promo code EZNY for $45 single-day passes and $80 double-pack two-day passes for General Admission. VIP single-day passes are available at $120 and VIP double-pack two-day passes at $225.

It's raining men - hunky hollywood heartthrobs to be specific, and they are falling on broadway later this year. 007 star Daniel Craig will join Wolverine star Hugh Jackman for a new broadway theater drama “A Steady Rain”.

The play, written by Keith Huff and produced by Bond producer Barbara Broccoli, follows two cops from Chicago whose close friendship is pushed to its limits after becoming involved in a domestic dispute in a poor neighborhood, reports the New York Post.

This will be Craig’s New York stage debut. He started in the theater in London, playing bit parts, but he has not appeared in a play in several years. While in 2004, Hugh won a Tony Award for his role as Peter Allen in the musical The Boy From Oz.

Although the musical received mixed reviews, Jackman became a box-office sensation, shaking a pair of maracas and flouncing around the stage in tight leopard pants. "The Boy From Oz" regularly grossed more than $1 million a week. Jackman became the most sought-after leading man in the theater, though he's turned down every offer to star in another show until now.

"Everybody wanted him to do a musical, but he wanted to do a serious play," a theater source says. Theater sources say Craig and Jackman have the potential to match Broadway's biggest box office champ, Julia Roberts, who sold over $10 million worth of tickets in just 12 weeks in the play "Three Days of Rain" in 2006.

Barbara Broccoli, who oversees the James Bond movie franchise, is producing "A Steady Rain." She arrives in New York from Europe this weekend to scout out Broadway theaters, sources said. Stay tuned for more details on when and where you can catch the steady rain fall later this year.

The A|X underwear ad campaign embodies the sultry sex appeal of the collection. The strong, provocative campaign images exude an intense mood and energy of temptation. Check out the behind-the-scenes campaign video starring Kerry Degman (Major Models).

Video features the track "Milk and Honey" by Embrace. Click here to purchase it. (iTunes)

BPM magazine is shutting down after a 13-year-run of dance music coverage that struggled to adapt and evolve without abandoning its roots altogether. Romero, a former news editor and contributor there, offers some context:

"In recent years, BPM followed dance music's new generation away from the core superclubs. The likes of Steve Aoki graced the cover, and the nu electro cool kids ruled the roost. It's hipper-than-thou parties seemed geared more towards paparazzi (Paris Hilton was a guest) than dance music fans. I'm not sure if this was its downfall, or if it simply was a victim of falling print advertising and a bad economy - a common ailment for mags across the land."

Whatever the case, we're sad to see it go.

Richie Hawtin is rolling out a Twitter DJ application, which pulls his current track title from his Traktor software and broadcasts it to his Twitter followers. The techno titan will be using the medium in the following weeks to highlight his sets. According to houseplanet:

"The Twitter DJ application utilizes feeds from an updated version of Traktor’s standard broadcasting technology to send 30 second updates during Hawtin’s set of what’s currently playing to a designated Twitter account, allowing anyone following the Twitter group to obtain a unique insight into how a DJ builds the atmosphere and dynamics of a set, track by track, and in real time."

Giorgio Armani is pleased to feature Tiesto as the official worldwide ambassador for the new A|X Armani Exchange watch collection, A|X:TIME.

The new A|X watch collection for both men and women, features a dynamic and comprehensive range of styles.

The A|X:TIME advertising campaign featuring Tiesto was shot on location in Miami Beach during the 2008 Winter Music Conference.

To shop the A|X:TIME watch collection, click here.

And check out the behind the scenes video below.

Leighton Meester, star of the CW Network's teen drama "Gossip Girl," has signed a deal with Universal Republic through Time-Act Music to release her debut album in the fall. The 23-year-old actress began recording material-- described as having an "electro-pop edge"--for the project in March and has clocked studio time with producers Polow Da Don (Usher, Fergie), Harvey Mason, Jr. (Justin Timberlake, Pink) and Spencer Nezey (Jupiter Rising).

"I'm thrilled to be welcomed into the Universal Republic fold," said Meester in a statement. "Their reputation for nurturing artists combined with a willingness to break new ground makes it the ultimate environment for me to enjoy making music and explore my own creative boundaries."

In addition to her role on "Gossip Girl," Meester starred in 2007's "Drive Thru" and performed a duet with Tony Bennett during a 2008 return guest appearance on HBO's "Entourage." She is lined up for two films in 2010: Sony Screen Gems' "The Roommate," a suspense thriller directed by Christian E. Christiansen, and 20th Century Fox's upcoming comedy, "Date Night." Congrats Leighton, we can't wait for your album to drop!

It doesn't have to be Earth Day to think about how you can make an impact on our planet “Earth”. Here are a few easy tips to get you started:
1. Lower your thermostat. Buy a programmable thermostat.
2. Reuse your water bottle. In fact, reuse everything at least once, especially plastics.
3. Turn off lights and electronics when you leave the room. Unplug your cell phone charger from the wall when not using it. Turn off energy strips and surge protectors when not in use (especially overnight).
4. Turn your car off if you’re going to be idle for more than one minute.
5. Ride a bike or better yet walk, jog, or run.
6. Go paperless. Consider reading your newspaper and magazine subscriptions online. Switch to electronic banking and credit card payment, too.
7. Take your batteries to a recycling center.
8. Do full loads of laundry and set the rinse cycle to “cold.”
9. Recycle. If you’re not at home, take the extra steps, (literally), to find that recycling can.
10. Limit the length of your showers. Even better, take a “navy shower,” shutting off the water while soaping up and shampooing.
11. Give away your old clothes and go shopping for a new look
12. Recycle your technology. Dell, Hewlett Packard, Apple, and IBM, among others, offer recycling programs.

Michael Jackson brought awareness to the importance of saving the earth with his track the “Earth Song”.

“Hey, what about yesterday
(What about us)
What about the seas
(What about us)
The heavens are falling down
(What about us)
I can't even breathe
(What about us)
What about the bleeding Earth
(What about us)
Can't we feel its wounds
(What about us)
What about nature's worth”….

We Hear...
That Armani Exchange will be launching A|X Watches tonight with DJ Chad Hugo of N.E.R.D. along with Eva Longoria Parker, Jaime King and Estella Warren at the SLS Roof in LA.

Giorgio Armani is pleased to unveil the first image of Tiesto appearing as the official worldwide ambassador for the new A|X Armani Exchange watch collection – A|X:TIME.
 

The first A|X:TIME advertising campaign featuring Tiesto, shot on location in Miami during the Winter Music Conference 2008, supports the brand's message of style, music, and nightlife. The campaign will launch in fashion, music and lifestyle magazines, on music and social network sites, and on signature billboards in major cities such as New York and Los Angeles. 


Giorgio Armani said, “Dance music icon and electronic music pioneer Tiesto is the ideal choice to represent my new line of watches for A|X. As a designer of music, he enjoys worldwide recognition and a frantic time schedule that takes him all over the globe."
 


Of his involvement with the campaign, Tiesto said: “It's very exciting to do something this special with Giorgio Armani. He is a fashion legend. I am honored to be a part of his vision for the campaign for the A|X Armani Exchange brand of watches.”
 


Tiesto's career is punctuated by landmark achievements (first DJ in the world to sell out a solo stadium event for over 25,000, starting his own multi-million selling record label Black Hole Recordings, Grammy nomination for “Elements of Life”). As spokesperson for the new A|X:Time collection, he continues his journey of defining moments as the first Dance/Electronic DJ to be featured in an International campaign for a global fashion house.
 


A collaboration between A|X and Tiesto was a natural partnership for the brand; A|X and Tiesto both capture the spirit of a new generation that appreciates after-dark style. The new watch collection, with styles for both men and women, features a dynamic and comprehensive range of styles. The new A|X:Time advertising campaign will be featured on the enhanced multi-format (with video) A|X Life section at armaniexchange.com beginning April 5, 2009.


Check out the new A|X:TIME collection here

This year's Club World Awards Ceremony has been cancelled due to lack of resources, according to Kerri Mason the Club World Producer. This is the first time such an incident has occurred since the awards began in 2003.

Instead, the disco globes will be handed out during the Winter Music Conference. The winners will be presented their award in person upon meeting with the CWA Prize Patrol. “It's a situation we know that others are in as well," says Mason. "We just don't have the resources to support our usual shindig, and there's nothing worse than a half-ass party. Don't worry, just like the stock market, we'll be back.”
The categories this year include Best Superclub, Club, Lounge, New, Sound System, Lighting System, Video System, Interior Design, One-Off, Party, Resident DJ, Resident LJ, Resident VJ, DJ Product, Sound Product, LED Product, Video Product, Lighting Product, Effect Product, DJ Set, and Bottle Service.

The judges are:
Frankie Anobile, One Six, Las Vegas
Jim Tremayne, DJ Times, New York
DJ Joe Bermudez, Boston
Kerri Mason, Club World, New York
Phil Moffa, Vinyl Life, New York
Ron Slomowicz, About.com, Nashville
Steve Lewis, BlackBook, New York
Sujit Kundu, SKAM Artists, New York
The Scumfrog, Glam Scum, New Mexico
Wyatt Magnum, Magnum Music Group, Houston

For more info and a full list of nominees, please go to www.clubworldawards.com or www.clubworld.us for a full copy of the special January/February Club World Awards nominee's issue.

Lauren Conrad has revealed the cover of her first fiction novel, L.A. Candy. This novel is the first of a three-book series of young adult fiction, hitting shelves June 16th. 'The Hills' star has said the book, “tells a behind-the-scenes story of a young girl named Jane Roberts who moves to L.A. And unexpectedly becomes the star of a reality television show. Roberts can't wait to start living it up." The official book synopsis says, "She may be in L.A. for an internship, but Jane plans to play as hard as she works and has enlisted her BFF Scarlett to join in the fun." In the novel, the two main characters are approached by a producer who wants them to be on a reality version of Sex and the City. The book is about "what it's like to come of age in Hollywood while starring in a reality TV show, written by a girl who has experienced it all firsthand".

LC has said, "The books will be loosely inspired by my own experience and are definitely influenced by my own life. Some of the characters may symbolize people in my life, but it is in no way calling anyone out. I’ve always loved books that I could lose myself in, ones that would transport me to another place, but had characters I could relate to. So, I’m so excited to have this opportunity to write books like that for other readers.”

Elise Howard, Senior VP/Associate Publisher of Fiction said that, “I’ve never seen a new project generate noise like the instant buzz that swept through our offices around this deal. The Hills and Lauren Conrad are household names among our staff, and their popularity is even higher among the teens who are our readers," she said. "We’re bracing ourselves for a blockbuster publication.”

Turn up your style with the first official A|X Music Tee, titled "Now Playing". This online-only exclusive tee has 80's appeal with eye-catching "pop style" graphic letters in vibrant colors.

Now playing for $38, here.

Actress Rachel Bilson and longtime boyfriend actor Hayden Christensen are engaged according to sources. The pair reportedly got engaged quietly in December over the holidays. But the news just broke when Bilson was spotted on a Virgin America flight from LA to JFK Monday night with her mom. "A man sitting in front of her on the plane saw a ring on her finger and asked if she was married," Bilson reply, "I'm not married yet, just engaged. I know I look like I'm 15, but I'm actually 27."

Reps for both Rachel and Hayden have yet to confirm the news. But a friend commented that "They're so excited," adding that no wedding date has been set, but "They're a great couple. Rachel seems thrilled beyond belief."

Alex Smith from Red Models who caught the attention of MTV reality star Whitney Port from the City has just landed a major Ad Campaign with none other than Giorgio Armani. Alex has landed a coveted spot in Armani Code's upcoming fragrance ad campaign. "It was a pretty big production," Alex reveals, "We shot over three days - there were about 70 crew members behind the camera!".

Look out for the upcoming ads due out this spring. As for Alex’s future, the male model hottie has bigger fish to fry than mere modeling gigs - he's ready to become a star in his own right, adding, "I wouldn't rule out doing my own show...we'll see."

90210’s sexiest starlet AnnaLynne McCord and Lipstick Jungle heartthrob Robert Buckley invite Armani Exchange shoppers to “Kiss for a Cause.”

On Saturday, February 7th, AnnaLynne and Robert invite you to join them for the “Kiss for a Cause” event at Armani Exchange to raise money for the National AIDS Fund.

On the same day, Lipstick Jungle’s Lindsay Price and Gossip Girl’s Jessica Szohr, will “Kiss For a Cause” in NYC at the Armani Exchange store in SoHo, NYC.

Armani Exchange donating a portion of the days total sales from their Santa Monica and Soho locations to the NAF.

The National AIDS Fund raises funds and generates resources and works to reduce the incidence and impact of HIV/AIDS by developing leadership, leveraging resources and fostering community innovation for effective responses to the epidemic. Over the past 20 years, together with its network of Community Partnerships, the National AIDS Fund has raised and invested over $150 million in HIV prevention and care services. To find out more or how you can help visit aidsfund.org

WHEN: Saturday, February 7, 2009 from 2pm-4pm

WHERE: Armani Exchange 
@ Third Street Promenade - Santa Monica, CA

**Trivia - Annalynne McCord and Robert Buckley worked together in 2007 on the short-lived telenovela, American Heiress, on MyNetwork TV. Annalynne McCord played wild child eldest daughter, Loren Wakefield; and Robert Buckley played her sweet natured brother, Matthew Wakefield.

This Spring, the Armani Exchange ad campaign takes you on a day trip to a festival filled with youthful freshness and undiscovered passion. Shot on location on the isolated Islamorada beaches of the Florida Keys by super-photographer Tom Munro, our spring campaign is our most provocative to date.

To see the ad images, click here.

After the jump, check out these behind the scenes photos of A|X Models Kerry, Parker, and Rianne ten Haken as they turn up the heat between takes.

Five Hundred Twenty-Five Thousand
Six Hundred Minutes
Five Hundred Twenty-Five Thousand
Moments so dear
Five Hundred Twenty-Five Thousand
Six Hundred Minutes
How Do You Measure - Measure A Year?
- RENT “Seasons of Love”

If we took a holiday
Took some time to celebrate
Just one day out of life
It would be, it would be so nice
- Madonna

Giorgio Armani will open a concept store on New York's superior shopping destination known as Fifth Avenue. Now Fifth Avenue will be the one-stop hot spot to find all things Armani. Giorgio Armani describes the concept store, as “a special project requiring a degree of courage.”

Here's what Mr. Armani had to say about the new project:
“A really exciting challenge – that is how I would describe our new concept store, Armani/5th Avenue in New York. It is a special project requiring a degree of courage, as it brings together in one-space different elements such as Armani Jeans and Emporio Armani side by side with Giorgio Armani. I was determined to send out a clear message of change, interpreting the current trend for mixing genres, juxtaposing items in different price brackets. You could say that this is a provocative move – uniting in the same place and with the same furnishings, without visible boundaries, the various collections that combine to form the entire Armani universe.


This freedom of expression defines for me the spirit of Fifth Avenue: a prestigious shopping destination, of course, but one that is less exclusive in character than comparable addresses, with a democratic mood which I am certain represents the future. I worked on the creation of this store with Doriana and Massimiliano Fuksas, whose hugely respected architectural practice is known for bringing a precisely judged sense of glamour to clothing stores.

This is the third project we have jointly accomplished, following on from Armani/Chater House in Hong Kong and Armani/Ginza Tower in Tokyo, and significantly all three offer totally distinctive environments, each different from the other, because I contend that identical retail spaces, monolithic and repetitive, belong in the past and cannot match the experience offered by a totally original store which introduces the public to the aesthetic excitement of fine contemporary architecture.“
-Giorgio Armani


About the project, Mr. Armani has said: "New York needs glamour. It needs size. This store is an act of faith toward the Americans and Fifth Avenue shoppers because I still very much believe in this market in which I invested a lot." It is an enormous undertaking. When completed, the store will span four floors (including a basement), and will have 30,000 square feet of retail space. It will house all his collections, merchandised side-by-side for a "democratic mood" that to Armani represents the future of fashion. There will be space for Armani Casa, and room for both a restaurant and a bar. And the floors will be connected by a "rolled calender steel" staircase made in Italy and covered in "plastic material that highlights its exceptional sculptural presence." Too bad we don't have a rendering of that.
There's so much ground to cover that we're just going to throw it to the press release.

On the store's internal layout:
This fabulous concept store brings together the world of Armani throughout. For signature shopping, there is no better place to start than on the ground floor for Emporio Armani and Giorgio Armani accessories as well as the Emporio Armani collection for women. Down in the basement is the realm of those who favor a casual style of dress: Armani Jeans, EA7 – the sports line that includes specialized clothing and equipment, Emporio Armani Underwear and the Swimwear range.

The further up the building, the more selective and refined the choice of products become On the first floor, the Cosmetic area beckons, with its ultra sophisticated range of products with Crema Nera and the more sophisticated perfumes, followed by the area dedicated to Giorgio Armani and Emporio Armani shoes. From here it is a short hop to Giorgio Armani, Fashion, Classics and Eveningwear, all for women. Following the pathway of the staircase and descending a few steps, the space is dedicated exclusively to the fashion section of the Emporio Armani line for men.

On the second floor, Emporio Armani, Giorgio Armani for men and Emporio Armani and Giorgio Armani shoes for men are displayed. This floor also houses Armani/Casa, offering a choice of objets; the space successfully evokes the huge Armani/Casa store in Soho. Nearby there is a small area dedicated to the delights of Armani/Dolci, the first retail area for this collection of delicacies to open in the USA.

On both the first and second level, two specific spaces have been conceived and reserved for a private VIP fitting room. From the Armani/Restaurant on the top floor, a fabulous view can be enjoyed – through an amber-colored filter – down Fifth Avenue, with Central Park in the background. A line of lighting on the ground leads to the entrance to the restaurant, emphasizing the sensuous curve of the wall. A virtual curtain is raised as you pass through it… the show begins, making the customer the star.

Giorgio Armani’s impressive Fifth Avenue flagship is set to open February 18, 2009.

Yesterday, the nominations for the 15th Annual Screen Actors Guild Awards for outstanding performances in 2008 in film and primetime television categories were announced at the Pacific Design Center’s Silver Screen Theater in West Hollywood. Screen Actors Guild President Alan Rosenberg introduced Angela Bassett (“ER”) and SAG recipient Eric McCormack (“Will & Grace”), who announced the year’s nominees for the SAG Awards.

A big leader was for period drama "Doubt", which received five Screen Actors Guild Award nominations, more than any other films, including best actress nom for Meryl Streep, best supporting actor nom for Phillip Seymour Hoffman, and nomination for best ensemble cast.

Along with "Doubt," the nominees for best ensemble cast in a motion picture were other period dramas "Frost/Nixon" and "Milk," romantic comedy "Slumdog Millionaire," and "The Curious Case of Benjamin Button," starring Brad Pitt.

Pitt also received a best actor nom for his title role in "Benjamin Button," as did Richard Jenkins for "The Visitor," Frank Langella for "Frost/Nixon," and Sean Penn for "Milk."

Nominees for best actress in a motion picture included: Angelina Jolie for "The Changeling," Anne Hathaway for "Rachel Getting Married," Melissa Leo for "Frozen River," Meryl Streep for "Doubt" and Kate Winslet for "Revolutionary Road."

Also, Heath Ledger was named a best supporting actor nominee for his colorful portrayal of villain The Joker in The Dark Knight.

The 15th Annual Screen Actors Guild Awards will be simulcast live nationally on TNT and TBS on Sunday, Jan. 25, 2009 at 8 p.m. ET/PT, 7 p.m. CT, and 6 p.m. MT from the Los Angeles Shrine Exposition Center. Recipients of the stunt ensemble honors will be announced from the SAG Awards red carpet during the TNT.TV and TBS.COM live pre-show webcasts.

The complete list of nominations for the 15th Annual Screen Actors
Guild Awards follows after the jump.

Nominations for the 66th Annual Golden Globe Awards were announced this morning, with “The Curious Case of Benjamin Button”, “Doubt” and “Frost/Nixon” grabbed a leading five nominations apiece on the film side. As for television, “In Treatment” and “Recount” led the way, also nabbing five nods each.

Brooke Shields announced the Nominations in 25 categories and was joined by HFPA President Jorge Camara, Elizabeth Banks, Terrence Howard and Rainn Wilson.

The full-list of nominations for the 2008 Golden Globe Awards are listed after the jump. “The 66th Annual Golden Globe Awards” will take place Sunday, January 11, 2009 at The Beverly Hilton with a live telecast airing on NBC at 8 PM (EST) and produced by Dick Clark Productions in association with the Hollywood Foreign Press Association.

Check out two of the best parties happening this weekend. If you’re in NYC head to Pacha NYC (618 W. 46TH Street) on Friday (November 28) and give thanks to David Guetta for making your weekend AMAZING! In Miami, the 2008 Thanksgiving Pool and Beach Party is something that SHOULD NOT BE MISSED! Vice Ventures presents the 2008 Thanksgiving Pool and Beach Party with Erick Morillo along with Kaskade, Cedric Gervais and many more on Friday (November 28), at the Surfcomber Hotel (1717 Collins Ave.), party starts at 1PM.

Get tickets for both events here

Last year, Giorgio Armani revealed his 21 rules for achieving style, self-esteem and success to the UK Times.

This year Mr. Armani has refined his list for the November issue of Details magazine where he reveals his top 10 rules on holiday attire, the secret to staying young, and the starter suit.

1.
When choosing a suit, a man should look for something that he can wear, and not something that will wear him. In other words, elegance, sophistication, and timeless style are always better than of-the-moment trends, which will date—and date the wearer.

2.
As for style, a two-button suit is more timeless than a three- or a one-button. A single-breasted is more versatile than double—allowing you to dress your suit up or down more freely and use the jacket as a separate more easily.

3.
The most important thing is to feel comfortable in your clothes. If you feel comfortable, you will feel self-confident.

4.
The worst sartorial faux pas you can make is looking like you’re trying too hard. To develop your own individual style, really consider what suits you.

5.
If you remain curious about the world, you will stay young at heart. Beyond that, I recommend an hour’s exercise every day and a healthy diet with a lot of fresh vegetables and fruits.

6.
The holidays mean a handsome velvet tuxedo jacket. If you’re entertaining at home and feel like it, you can try one in a midnight blue or deep plum and you should wear velvet slippers. If you go out, wear shoes—preferably wing tips.

7.
When buying a suit, go for a color that will not date too soon, like a mid-tone gray or a black.

8.
When an actor, like George Clooney, is on the red carpet, or when a man goes to a formal event, he shouldn’t dress excessively—he risks becoming too much of a spectacle.

9.
At black-tie events you can get away with a jacket that has a bit more of an extreme line, something that’s really fitted. And you can never go wrong wearing a clean white shirt.

10.
Confidence and a sense of humor make a man sexy. And having an Armani wardrobe doesn’t hurt either.

Now that you know the rules -- shop for your holiday look here

Democrat Barack Obama was elected as the first African-American president of the United States of America on Tuesday night.

The 47-year-old senator from Illinois conquered Republican Sen. John McCain. Officials said voters came out in record numbers on Election Day — 130 to 140 million people.

And the record numbers continued as a crowd gathered outside Grant Park in Chicago, where Obama gave his acceptance speech.

Obama will be sworn in as the 44th President on January 20, 2009.

We are, and always will be, the United States of America.

Continue to read Barack Obama’s Victory Speech after the jump…

ELECTION DAY 2008

Victoria Beckham has just signed on to model for Giorgio Armani’s Emporio Armani women’s underwear collection. Following in her husband David Beckham’s successful footsteps as the face and body of Emporio Armani’s underwear collection

Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business," Giorgio Armani, the Italian designer at the head of the company, said in a statement.

Renowned fashion photographers Mert Alas and Marcus Piggott will be shooting the campaign ads. The former Posh spice's ad campaign will be plastered on posters, billboards and in glossy magazines everywhere in early 2009.

Last night, A|X Armani Exchange celebrated the 1year anniversary of its Tokyo Flagship freestanding store, which debuted September 2007 in Tokyo’s Shibuya district.

To mark this first year anniversary, the Shibuya store hosted an in-store event, and some of the hottest local celebrities were there to celebrate the night, with live DJ Taku (from Japanese hip hop group M-Flow) spinning the hottest tracks.

Model / actress Anna Tsuchiya (pictured) was in attendance to kick-off the festivities and act as hostess for the Armani Exchange event and debut of “PHOTO LOVE”, a 116 page photo book that features Anna Tsuchiya on the cover and inside with 9 other young artists and celebrities, all styled by wearing A|X Armani Exchange. The limited edition books will be sold at major books, retailing for 780 (JPY) with all proceeds going to the Pink Ribbon (Breast Cancer NPO).

Anna Tsuchiya made her debut as a model in 1998,through appearances in teen magazines and fashion magazines, where she quickly became recognized for her unique style and presence.

Today Anna continues to model in campaigns and is respected as a charismatic figure among women of her generation. Anna can no longer be described as simply 'a model', 'an actress', 'a singer', or even as 'Japanese'. Her strong persona and her considerable popularity have led her to become a multi-talented presence that is unrivaled.

A|X Japan is honored to mark this occasion of their 1year anniversary in one of the most innovative and trendsetting cities - Shibuya.

THANK YOU SHIBUYA!!!

Emporio Armani Samsung Mobile The NIGHT EFFECT was unveiled today. The mobile was designed by Giorgio Armani and made by Samsung Electronics. This fashion phone will meet the needs of young consumers with active and fashionable lifestyles for whom music is an essential part of everyday life.

The new mobile is equipped with AMOLED display and a LED light effect on the side of the bar,the Emporio Armani Samsung Mobile, is a sleek and slim music-dedicated mobile. A LED light on the side lights up in a fabulous red, green or blue color every time the user is called, or makes a call.

Its signature illuminating LED around the edge was dreamed up from Giorgio Armanis trips to Tokyo where he recently opened a ten-storey concept store, the Armani/Ginza tower, which is lit-up on the outside with decorative lights in the shape of bamboo leaves.

The 2.2-inch QVGA AMOLED screen maximizes the user‚s visual experience with an unmatched range of hues and deeper, richer colors, providing for an exceptionally vivid view. The sleek body of the NIGHT EFFECT is designed to provide for a soft-to-the-touch, rubber-like feel and a hair-lined key pad and reinforced glass display offer a simple, yet sturdy elegance. The Emporio Armani logo in metal is prominently adorned on the back with a hidden external speaker.

Along with the outer appearance of the phone the graphical user interface (GUI) and audio user interface (AUI) includes a selection of special Emporio Armani compositions as ringtones. The handset even comes complete with Emporio Armani branded neck strap and earphone for easy, stylish transport and Armani-designed CD-like fabric package case.

The NIGHT EFFECT will be available in major European countries from November. After being launched in Europe, the phone will come to South East Asia and Middle East Asia in this year.

For more information, please visit Armani samsungmobile

Actress Jenna Dewan and "Step Up” stud Channing Tatum have just annouced they are engaged. The big news happened over the past weekend while the couple was spending some quality time together on a relaxing vaca in Maui, Hawaii.

Jenna was presented with an engagement ring designed by Neil Lane. And according to press, Tatum asked Dewan to marry him in front of close friends that were secretly invited to the island to witness the big event.

Prior to meeting Jenna, Channing told press he was looking for "someone who doesn't take herself too seriously and can be a goofball. Because everyone's a nerd inside, I don't care how cool you are." The couple was first met on the set of their 2006 dance hit Step Up.

Congrats to the happy couple!

Happy Independence Day!

Today, Giorgio Armani unveiled a giant mural featuring a new advertising image from the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008/09 at Macy’s in San Francisco.

The mural overlooks an outdoor amphitheatre adjacent to Macy’s with seating for 6,000 spectators, and is sure to be the biggest San Francisco attraction since the Golden Gate Bridge. David Beckham personally met a few hundred Emporio Armani Underwear customers and fans.

The new advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani is pleased to announce that his friend and testimonial David Beckham will unveil a giant mural featuring an image from the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 on June 18th, 2008, 5pm PST at Macy’s in San Francisco.

The advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities including New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The Autumn/Winter 2008/09 fashion line for men features stretch cottons and branded elastic with details like lurex stitching, tape inserts and contrast ribbons with metallic threads. The colour palette includes natural marls, new this season, with touches of silver in the seams or elastic and fluorescent details in micro fibre.

The new Emporio Armani Underwear advertising campaign will be featured on
http://www.emporioarmani.com from June 23rd.

In his latest film collaboration, Giorgio Armani has brought his signature style to the character of Bruce Wayne in director Christopher Nolan’s much-anticipated action drama The Dark Knight.

For the production, Giorgio Armani worked in partnership with acclaimed costume designer Lindy Hemming, who won an Academy Award for her costume designs for Topsy-Turvy.

Giorgio Armani said, “As a Giorgio Armani Hand Made-to-Measure client, Bruce Wayne is demonstrating his status as a discriminating and sophisticated connoisseur of fine fashion, while also showing he has individual taste. It is also fitting that I should be dressing a superhero this year, as I am pleased to have chaired the New York Metropolitan Museum of Art’s exhibition, Superheroes: Fashion and Fantasy, last May.”

As Batman’s alter ego Bruce Wayne, The Dark Knight star Christian Bale wears Giorgio Armani Hand Made-to-Measure. A still from the film featuring Bruce Wayne in a suit from this collection is the visual for a world-wide Giorgio Armani advertising campaign coinciding with the release of the film. Mr. Wayne’s elegant wardrobe includes single-breasted, three-button suits in a variety of fabrics, single-breasted tuxedos, and black wool coats, each featuring the traditional customized owner’s label—in this case, Giorgio Armani for Bruce Wayne.

Costume designer Lindy Hemming said, “For the character Bruce Wayne, Chris Nolan and I wanted an expensively elegant tailored look, to contrast with his Batman persona. We felt that the Giorgio Armani brand was emblematic of the contemporary classic look that I hoped to create. I think Christian looks edgy and cool, and I feel that their tailoring beautifully realized our vision.”

Giorgio Armani has been on the forefront of creating wardrobes for major motion pictures since he pioneered the movement by dressing Richard Gere in American Gigolo in 1980. Since then, many films have incorporated designs by Armani, including Shaft, Primal Fear, The Untouchables, Gattaca, Stealing Beauty, Double Jeopardy, The Tuxedo, De-Lovely, A Good Year, and Ocean’s Thirteen.

The Dark Knight is a Warner Bros. Pictures presentation, in association with Legendary Pictures, a Syncopy Production, a Christopher Nolan film.

On April 5 Armani Exchange showcased their Summer 2008 Collection during a sold out performance of the worlds most recognized and widely successful DJ, Tiesto, as he performed at M2 in Shanghai, China.

With the Summer 2008 collection Armani Exchange takes a tropical journey into exotic dreamlike world of style. Culture contrasts and new aesthetic rules are drawn on to embellish a wardrobe of effortless heritage. A message of simplicity in both silhouette and style are supported by interesting pieces detailed with a crafty, handmade look. Floral colors evoke the exoticism and the magic of hand dyed style. Thin layers give a hint of subtle 70's bohemian style or relaxed island living. The basis to then season is still about whites/ pales and neutrals, but the newest direction is the emergence of intense, saturated brights.

The Armani Exchange and Tiesto relationship continues with an all out fashion music experience. This summer Tiesto is teaming up with Armani Exchange for a strategic partnership, which includes major tour sponsorship, collaborative exclusive apparel, enhanced in-store and on-line experience and a limited edition 3-CD set to be sold exclusively at Armani Exchange stores and online at www.armaniexchange.com, starting June 10, 2008.

A collaboration between A|X and Tiesto was a natural partnership for the brand. A|X and Tiesto are both aimed at capturing the spirit of a new generation that appreciate after-dark style.

Check out the video from the A|X and Tiesto event at M2 in Shanghai, China.

On Saturday, May 3rd, meet Armani Exchange Supermodel Izabel Goulart, at the A|X SoHo New York location (568 Broadway), from 2-4pm.

Izabel Goulart will meet and greet fans, sign photos and help raise money for the Diabetes Research Institute Foundation. Armani Exchange will be donating 10% of total sales at the SoHo location that day to the foundation.

The Diabetes Research Institute (DRI) is a recognized world leader in cure-focused research. Since its inception in the early 1970s, the DRI has made significant contributions to the field of diabetes research, pioneering many of the techniques used in islet cell transplantation. From innovations in islet isolation and transplant procedures to advances in cell biology and immunology, the Diabetes Research Institute is now harnessing the power of emerging technologies to develop new cell-based therapies to restore insulin production.

To find out more about the Diabetes Research Institute Foundation click 
here

FHM Online has named "Transformers" star Megan Fox the Sexiest Woman in the World or 2008.

The 21 year old beat out Jessica Alba, Blake Lively, Hilary Duff, Jessica Biel and Scarlett Johansson.

FHM Online U.S. Editor, JR Futrell, said "She's young, she's hot, she's a rising star and her sex appeal has definitely transformed this year's list." You can catch the hottie in the upcoming film "How to Lose Friends & Alienate People."

Be eco-friendly! Recycle, Re-use and don't waste energy and water. Check out the environmentally friendly books like "The Big Green Apple-Your Guide to Eco-Friendly Living in New York City" by Ben Jervey.

Check out the new “Behind-the-Scenes” video from the Armani Exchange Spring 2008 Advertising Campaign.

Escape to a style haven in the Armani Exchange Spring 2008 advertising campaign, where the subtle desire, intoxicating aura of freedom, and seductive intrigue take refuge.

Shot in Ibiza the campaign, “Style Tribe”, exudes an intense mood of cool sensuality in a mysterious haven that captures the provocative energy of twilight. The location plays part to the overall theme of escapism for the new breed of style nomads, while highlighting this seasons soft, clean, and sophisticated pieces that have made A|X the label of choice.

The A|X “Style Tribe” take a magical adventure of a long nights journey into twilight, where the exotic appeal of relaxed style, comfort, and understated luxury are without limitations. Effortless, chic, and easy dressing evokes a seductive prowess and creates a look of style and relaxed sophistication. Models interact between intrigue and unintentional sexiness as the dawn of a new day creates the mood lighting glow that accentuates the ethereal style that oozes sophistication and transforms the erotic scene of seductive conspiracy.

Shot by Fashion photographer Tom Munro (Management Artist), styled by Victoria Bartlett (Management Artist), hair by Neil Moodie (Tim Howard), make-up by Karim Rahman (Tim Howard). The cast features Izabel Goulart (Women Management), and Miro Moreira (Ford Brazil).

Get ready to turn up your style with Armani Exchange at 4th Annual Juicy Music 2008 Event.

Armani Exchange presents: Juicy Beach – Thursday March 27. The event takes place at Nikki Beach and its newly remodeled Club Nikki from 12 noon and go to 5am. In all 3 areas of the Nikki Beach / Club Nikki Nightclubs fans will experience the upper echelons of the world’s most renowned DJ/Producers and Artists non-stop.

In conjunction with the release of A|X Music Volume 11 “Twilight” – mixed by Robbie Rivera, Armani Exchange have teamed up with Robbie & Monica Rivera to host Juicy Beach.

32 DJs have been confirmed for at this year’s hottest event to spin the hottest house, electro, tech house and progressive music to set your soul on fire.

Robbie Rivera will hit the decks alongside 2008 Grammy Winner Benny Benassi and a plethora of others including hot trackmasters: Steve Angello, Sebastian Ingrosso, Tommy Lee & DJ Aero, DJ Rap, Sander van Doorn, The Shapshifters, Axwell, Deadmau5, Laidback Luke and Richard Vission – for this mammoth 17 hour WMC party extravaganza.

“Twilight” compiled & mixed by Robbie Rivera will be available in all A|X stores and on armaniexchange.com this April with an exclusive release at the A|X South Beach store beginning March 22.

You can also check out Robbie Rivera spinning the tracks from the A|X Music CD “Twilight” on Thursday March 27 during Juicy Beach live on XM Satellite Radio’s BPM Channel and on AOL Music Radio.

Stay tuned to Styletraxx for more on A|X Music and everything we have planed for WMC 2008.

Tickets for this event are available here

Mr. Armani was spotted visiting the Armani Exchange store in the SoHo district of New York on Wednesday. As reported in today’s New York Post Page Six: WEDNESDAY’S post-Christmas shoppers got a mid-afternoon shock at Armani Exchange in SoHo. While looking for New Year’s Eve outfits, perusers were stunned to see Giorgio Armani himself walk into the store. “Everyone rushed him and started asking for autographs,” a source told Page Six. “It was mayhem.”

As previously reported on Styletraxx, A|X Armani Exchange opened a freestanding flagship store located in the Shibuya district of Tokyo – covering 4,925 square feet on two levels, the new concept store will offer an innovative design and lifestyle experience on one of Tokyo’s most fashionable and eclectic shopping areas.

Check out the clip from the Armani Exchange hosted event celebrating the opening with a “Spectacular” party with a superstar DJ line-up that included TOWA TEI, SHINICHI OSAWA, sugiurumn, and SILVA, Hico. The event took place at Club Womb in Shibuya, Wednesday October 3.

A|X MUSIC VELOCITY CD VOLUME 10 - featuring DJ sugiurumn on the Tokyo CD and Soul Avengerz on the London CD. Get your copy at armaniexchange.com

Last night, Armani Exchange and GQ Magazine hosted a VIP dinner at the Norwood Club in NYC to toast the finalists and announce the winner. Armani Exchange is proud to announce the winner from the A|X Underwear model search – Ryan Barry.

Thousands of entries were received for the contest and an elite panel of celebrity judges narrowed the entries down to their top 3 finalist. The top three finalists in the contest were Ryan Barry, Daniel Lee and Michael Bellantuono.

The winner was selected by the results of a public internet polling process and their performance in a test photos shoot that took place in Manhattan this week - Ryan’s winning photo is above.

Get to know Ryan Barry
Height: 6'1
Weight: 180
Occupation: Fitness trainer
Favorite DJ: Any sexy mix by Om Records
Personal Style: T-shirt and jeans
Current Obsession: Always chocolate; beach skateboarding
MySpace: http://myspace.com/lagunatrainer

A|X underwear - gives an everyday basic a dose of high-caliber edge. A|X Underwear was designed for the modern guy who is expressive, body conscious, confident, and ready for action day or night.

Want to look like a winner – get your pair of A|X Underwear here

A|X Armani Exchange has partnered with renowned artist Tiesto to develop an integrated retail-marketing program that supports Mercy Corps. and its mission to alleviate suffering, poverty and oppression by helping people build secure, productive communities.

For this program, A|X Armani Exchange partnered with Tiesto to design a limited edition “Remix The Future” t-shirt that will be sold in all A|X Armani Exchange stores nationwide and online at armaniexchange.com. 100% of the profits from the sales ($38 from the $48 retail) will go directly to Mercy Corps.

In addition, Tiesto has created an exclusive A|X remix of his dance track “Sweet Things”, a song that expresses a positive message of hope and change, that will be used as a complimentary gift for all those that support Mercy Corps, through the purchase of this limited edition t-shirt.

Giorgio Armani

 said: "I have had fun designing this t-shirt with DJ Tiesto. Hopefully it can now help make a difference in raising funds for the great work of the Mercy 
Corps and show how fashion can play a part in a good cause."

Tiesto

 stated: “It's very exciting to do something special with A|X for the holidays. Mercy Corps assists people from around the world who are afflicted by conflict or disaster and gives them the power to transform their communities. It is a charity organization that I am proud to help raise money for. I chose to give away my song, “Sweet Things” because of the positive message and uplifting spirit I hope the song brings people.”

Tiesto was recently nominated for one of the most prestigious awards in recorded music; a GRAMMY in the Best Electronic/Dance Album category for his CD Elements of Life”. ‘Elements of Life’ released by Ultra Records on April 24th, continues its success, having sold over 72,000 albums in the US to date and reaching golden and platinum status in numerous other countries globally.

On his recent Grammy nomination, Tiesto

 said: “I have been working on this album for over a year and therefore am very happy with the nomination.” says Tiesto, “It’s recognition for all the hard work!”

Congrats Tiesto!

To support Mercy Corps and purchase your limited edition Tiesto Charity Tee click here

The search is on for the man to be the next A|X Underwear Model. With only a few days left to vote for the man that measures up – make sure and vote here

Giorgio Armani recently revealed his 21 rules for achieving style, self-esteem and success to the UK Times.

1 A cheap pair of shoes is a false economy. Never skimp on staples: this is the basis of your wardrobe.



2 The work/life balance is the key to happiness for every man. I have sacrificed my life to my work, and if I could start again I would do things differently.



3 Black and dark navy are the most slimming colours. You can afford to be more adventurous with form and texture if you stick to this colour palette.



4 Never try too hard with what you wear: the most stylish men are those who look as if they are making the least effort. Ultimately fashion is about personal expression, and I don’t think anything can be called a fashion disaster if the wearer is being true to himself.



5 If you play sports intensively you will develop muscles in unusual places. Then you may have to consider bespoke tailoring. I recently started dressing the Chelsea football players and those guys are well built.



6 People say that I look 20 years younger than I am and ask, what’s my secret? Partly it’s genetic. My mother died at 90 but seemed like a woman of 65 at the time. I hope to be the same. But it’s also down to self-discipline: don’t go to bed too late; don’t drink too much; don’t smoke. And really understand and manage your inner self.



7 You can’t always get what you want, as Mick Jagger sang. Yes, I wanted to be tall and to have an important nose. Accept the hand you have been dealt and make the best of it. Don’t waste your life trying to change things you cannot change, and don’t dwell on them.



8 To look sexy as a man is a matter of confidence. It is a state of mind as much as a state of body.



9 Up to the age of 50 I didn’t think about my physique, then a friend told me to look out. Now I do an hour’s gym a day. Exercise lifts your mood and keeps you sharp. It helps you to focus and to feel comfortable in your own skin.



10 Some male role models endure. For me, Cary Grant is still the man – he managed to look good in a suit even while running across a field being chased by a plane. My friend George Clooney has that quality, too – he looks effortlessly smart whatever he is wearing. I’m flattered that he chooses to wear my designs.



11 The jacket is the basis of the male wardrobe. Always make sure that it is well made, fits properly and is lightly constructed so that it makes you feel comfortable and confident. Once a good jacket is in place, the rest of the outfit follows.



12 Good clothes can help to make you feel confident and improve your performance. I had a call from a friend who had bought the rugby team that he supported as a child. They were doing badly. He asked me to dress them, and I agreed. That friend was Russell Crowe and now his Australian rugby league team, the Rabbitohs, are winning again.



13 A reputation can be like handcuffs. I’m supposed to be a minimalist, so people complain if I do anything else. It’s best to keep them guessing.



14 You know more than you think, and you can do more than you know. When my business partner died in 1985, some people thought that I’d close the firm. Instead I learnt how to do his job. Never underestimate your inner strength.



15 Hollywood black-tie is the ubiquitous uniform for any evening occasion: black suit, white shirt and black tie. It’s a cliché but it’s true: every man looks good in black-tie.



16 Choose fabrics that are neutral in colour and not too ostentatiously patterned – that way they will have a longer lifespan (from a fashion perspective).



17 Today it’s increasingly the accessories that make the man, so invest in good shoes, belts, bags, ties and the like, and you’ll be able to reinvent your outfits over and over again. Be aware of what colours you wear and buy accordingly, but always remember that you can wear either black or brown with grey. Your watch is one of the most important things you will buy; it says a lot about you as a man. I wear my own Borgo 21 watch, which I treasure.



18 A well-chosen fragrance can become a distinguishing characteristic. It is the first thing that people sense when you enter a room and the last thing as you leave.



19 You should have the courage of your convictions. When I first experimented with deconstructing tailoring, it went against the prevailing ideas and methods. But I simply wanted to make clothes that allowed you to look smart and be comfortable at the same time. In the end, my ideas caught on. Now men demand comfort from their tailored clothes.



20 I am happy to see that today there is a desire among men to be more elegant again. Grunge was not a good moment for me.

Elegance is the key, I believe, to achieving a timeless look – something that does not date, and does not date you. I attribute my success to remaining true to this philosophy. To me, style is more important than transient trends.



21 No matter how hard I try, I will never persuade Sam Jackson to appear without a hat!

Giorgio Armani has tapped style and sports icon David Beckham to launch his Emporio Armani underwear collection here in the U.S.

Beckham was signed as the global “face” of the Emporio Armani underwear collection and shot the ad campaign in Los Angeles late last week with Mert Alas and Marcus Piggott.

The hottie ‘footballer’ will make his debut in the Spring/Summer 2008 ad campaign that will break in fashion magazines worldwide beginning with the January issues.

Over the weekend Mr. Armani continued his debut Australia visit with a weekend packed with style, sound and surf.

On Friday, after a being honored by The Sydney Theatre Company, Mr. Armani wanted to experience a taste of Sydney’s “cool scene,” making an impromptu arrival at a new Sydney hotspot, Trademark.

After arriving through a secret back entrance with Vogue Australia and GQ Australia editors Kristie Clements and Grant Pearce, Mr. Armani hit the dance floor with Ksubi queen Pip Single, who together with Christine Centenera established Chicks on Deck - a monthly DJ night at the club.

On Saturday, actor Russell Crowe introduced players from his beloved South Sydney Rabbitohs to Mr. Armani – the designer of the official Rabbitohs suits for the South Sydney rugby league team.

The world famous designer revealed his love of the “Grande, Grande” game during their meet-and-greet session at Maroubra Beach. “It’s a very big sport, very big players,” said Mr. Armani. “It gives me a sense of power [to watch]. I’m very happy that from 16th position, they’re now seventh with my suits on. Russell’s very good. He believes a lot in the team.”

Mr. Armani expressed his love for Sydney to The Sunday Telegraph - “I’m loving Sydney very much, the ocean and the sun have given me an extra boost of energy today. And the atmosphere in Sydney is fantastic.”

Last night, Mr. Armani was guest of honor at a Sydney Theatre Company dinner for 200 sponsors, actors and “friends” of the STC, held at the Wharf Restaurant on Hickson Road, hosted by Cate Blanchett and Andrew Upton.

Earlier in the day Mr. Armani hosted a lunchtime cocktail party for 100 top Australian customers at the Giorgio Armani flagship store on Martin Place,

Mr. Armani was recently in Tokyo, Japan where he launched 12-story shop Giorgio Armani’s Ginza Tower with brand “ambassador”, Cate Blanchett.

Gear up for glamour this season with the hottest trend in women’s Fall / Winter bags, the studded clutch. Luxe details, chain detailing, metal accents, stones, studs and gems are just a few of the elements that make this seasons hottest bags the “must have” of the season.

Check out this bejeweled studded clutch from Armani Exchange – retailing for $110.

Get yours NOW – click here

Mr. Armani turned Tokyo upside down yesterday with the opening of his Only Giorgio Armani can turn Tokyo upside down with the opening of the Armani/Ginza Tower.
The tower is developed in collaboration between Giorgio Armani himself and leading Italian architect Doriana and Massimiliano Fuksas.

Destined to become one of the most prominent architectural landmarks in Ginza, the Armani/Ginza Tower will showcase the world of Giorgio Armani with a Giorgio Armani Boutique, an Emporio Armani store, an Armani/Casa store, a restaurant, a bar and for the first time, anywhere in the world, an Armani Spa.

Joining Mr. Armani to help celebrate the opening was Aussie actress, Cate Blanchett, who confirmed she is expecting her third child,
attended the light-up ceremony for the new flagship store, while thousands of Tokyo fashionistas lined up outside the boutique to gander at the award-winning actress and the Italian designer as they pushed the button at the lighting ceremony this evening. Afterwards, Mr. Armani held a VVVIP dinner to launch the Armani Ristorante located at the top of the Armani Ginza Tower.

TIME Magazine’s Kate Betts caught up with the designer in his suite at the nearby Peninsula Hotel about Japanese style, retirement, and winning market share in the most competitive luxury market.

To read the full article click here

Armani/Ginza Tower concept store located at 5-5-4, Chuo-ku, Tokyo will officially open to public on Wednesday, Nov 7, 2007.
Since Giorgio Armani brought his label to Japan in 1987, there has been an ever-growing base of clients making this one of his most important markets in the world. Currently, Giorgio Armani Japan has a network of 12 Giorgio Armani boutiques, 2 Armani Collezioni stores, 14 Emporio Armani, 2 Armani Jeans and 2 A/X Armani Exchange stores and selected department and multi-brand stores.

The Armani/Ginza Tower is destined to become one of the most prominent architectural landmarks in Ginza, reaching the area’s maximum allowed height of 56 meteres. The tower is developed in collaboration between Giorgio Armani himself and leading Italian architect Doriana and Massimiliano Fuksas. The Tower will showcase the world of Giorgio Armani with a Giorgio Armani Boutique, an Emporio Armani store, an Armani/Casa store, a restaurant, a bar and for the first time, anywhere in the world, an Armani Spa. This is definitely going to be world class standard.
That’s not all. A unique Armani/Ginza Tower collection has also been created including limited edition clothing, Emporio Armani apparel and accessories inspired by the building’s gold and black color theme featuring a special Armani / Ginza Tower label, which will only be available at that location.
“Over the last five years Ginza has become one of the world’s unique fashion retail destinations, quickly joining the likes of New York’s Fifth Avenue, London’s Bond Street, Milan’s Via Montenapoleone and Paris’s Avenue Montaigne as a fashion and luxury shopping destination. It is literally an intersection that is now attracting a diverse and international cross-section of fashion consumers who are attracted by the energy and excitement that has been created there,” observes Giorgio Armani.
“I have chosen Ginza for this flagship store because it is one of the most progressive and stylish retail destinations in the world today. I am particularly pleased to be adding a new piece of exciting architecture to this dynamic and cosmopolitan area of Tokyo”.
http://www.armaniginzatower.com/en/

Touch Nightclub Set to Open November 15

The newest addition to New York nightlife arrives in Hell's Kitchen this fall: Touch Nightclub and Event Space. The three floors of the former Float club have been completely renovated and designed by Fernando Flores (230 Fifth, The Gansevoort Hotel), with color changing etched glass walls and a SensaCell bar top that reacts to touch and movement. The dual sound system by Trio Audio has been set up for DJ events as well as live performances, while the glamourous crowd and a cocktail menu by BED mixologist Tim Cooper will keep your other senses equally entertained. Not long before they have i.touch nights...

Grand Opening November 15 – to find out more click here

A|X beauty Alessandra Ambrosio was on hand to promote the upcoming new VH1 series, The Shot, at a party held last Thursday at Milk Studios in New York City.
In VH1's new series "The Shot," 10 amateur photographers get the chance to live out their wildest fantasies in pursuit of their ultimate dream: to become the next great fashion photographer.

"THE SHOT" will be an eight episode series that gives 10 aspiring photographers 30 days to compete for a chance to kick-start their career as a professional fashion photographer.

The cast will live and work together in a downtown L.A. loft while being guided by world-renowned fashion photographer Russell James. James, known for his outstanding work in Vogue, Elle, Marie Claire, W, Photo, Sports Illustrated and Victoria's Secret will guide these aspiring photographers through a series of photo shoots meant to challenge their creativity and expose their individual weaknesses.

For the first time in their lives, the cast will work with supermodels and high-end professionals, while traveling to exotic locations -- all to capture that one perfect shot. Premiering Sunday November 4th at 10:00 p.m. at 12pm ET/PT.

Can’t wait to see Alessandra in motion – check out the Armani Exchange Fall 07 advertising “behind-the-scenes” video.

Giorgio Armani is pleased to announce the opening today of his first store on Second Life, the 3-D virtual world entirely built and owned by its residents. Mirroring his Armani/Manzoni concept store in Milan, the new location, developed in conjunction with Saatchi & Saatchi Italy and Virtual Italian Parks, will provide Second Life’s 9,688,168 residents from around the world the chance to experience the store as though they were actually there. Comprising Emporio Armani and Armani Jeans stores, an Emporio Armani Caffé, an Armani Fragrance and Cosmetics counter and an Armani/Libri bookstore, the new island on Second Life will immediately offer a destination for those residents who enjoy fashion and lifestyle. And, as in the real world, Giorgio Armani himself (or his avatar) will be visiting his Second Life store frequently to check on its progress.

Second Life residents will be able to enter the Armani/Manzoni store and buy seasonal items virtually with Linden Dollars or will be able to connect directly to the real world to make purchases from the new Emporio Armani on-line store at www.emporioarmani.com.

Mr. Armani stated: “Through my various collections I have always tried to take a democratic approach to fashion. Today, the democracy of the internet allows me to go one step further through initiatives such as the streaming of my couture collection from Paris earlier this year, my recently launched www.emporioarmani.com e-commerce store and now my first store on Second Life. Finally, I really can be in two places at once.”

Check it out here

In celebration of the new Armani Exchange opening in Tokyo, A|X hosted a “Spectacular” party at Club Womb in Shibuya, Wednesday October 3.

The new A|X Armani Exchange freestanding flagship store is located in the Shibuya district of Tokyo and covers 4,925 square feet on two levels, the new concept store will offer an innovative design and lifestyle experience on one of Tokyo’s most fashionable and eclectic shopping areas.

Giorgio Armani designed the new store concept, in collaboration with Gensler, the leading global design firm. A|X Armani Exchange Shibuya will be the brand's third store in the Japan following the openings of Otakanomori Shopping Center in the Nagareyama district and the Lalaport Yokohama in the Kanaga district.

A|X had a superstar DJ line-up which included TOWA TEI, SHINICHI OSAWA, sugiurumn, and SILVA, Hico. DJ sugiurumn is on the new A|X Music Series CD – Volume 10 – “Velocity”, avalble now at armaniexchnage.com.

Check out Shinichi Osawa as he sets it off at the A|X “Spectacular” event at Club Womb here

It’s model mania this month at Armani Exchange. Not only do they have the latest industry “it boy” Clint Mauro showing off their new line of A|X Underwear but they’ve also teamed up with V-Man to present the hottest guys from the Wilhelmina Agency. You may have seen some of these guys before in magazines, runway shows or The VH1 show “The Agency” that gave an insider look to life in the industry. But the have never looked so good then now – sporting the hottest looks from the A|X Fall 2007 Collection. Check out Gabriel Aubrey (Hallie Berry’s Hottie) and all the other guys here

Giorgio Armani, one of the world’s leading fashion and lifestyle design companies, has teamed up with Samsung Electronics, a leading producer of mobile phones and telecommunications systems, to bring you the new Giorgio Armani-Samsung luxury mobile. Giorgio Armani presented the new mobile phone at a press briefing in his Armani/Teatro in Milan yesterday before showing his Spring Summer 2008 Women’s fashion show.

For the first time Giorgio Armani’s signature elegance and simplicity is applied to mobile phone design. A large 2.6-inch QVGA TFT LCD screen maximizes the user’s visual experience and optimizes the full touch-screen user interface (UI). Along with the outer appearance of the phone, the graphical user interface (GUI) and audio user interface (AUI) also reflect Giorgio Armani’s modern simplicity. By adapting a haptical UI, users can feel an immediate mild vibration when they touch icons on the display. Being the size of a credit card and a mere 9.9 mm in thickness, the Giorgio Armani-Samsung Phone fits sensuously into a user’s palm.

Through a new strategic alliance, starting with the Giorgio Armani-Samsung luxury mobile phone, the two companies plan to launch an innovative range of portable and home consumer electronics products as part of the Giorgio Armani, Emporio Armani and Armani/Casa lifestyles, founded on the combination of Mr. Armani’s iconic design aesthetic and Samsung’s cutting edge technology.

Giorgio Armani, President and Chief Executive Officer of Giorgio Armani S.p.A. said:
 “Today fashion has expanded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy. In fact, we make as much of a personal statement with the mobile phones that we carry or the televisions we have in our living rooms as we do with the shoes and bags we wear or the furnishings we chose to place in our homes. These are all lifestyle decisions, where design and performance are the criteria. Samsung has successfully anticipated the growing role for consumer electronics in our lives, while recognising the importance of self-expression in the development of its products.”

Despite the phones compactness, it comes loaded with the latest powerful multi-media features. It is equipped with a 3-megapixel camera, a music player supporting various types of music formats and a full internet browser. Furthermore, the Giorgio Armani-Samsung Mobile offers a microSD type external memory slot and comes with a Bluetooth® stereo headset.

A specially designed Giorgio Armani leather carrying case is also included for protection.

The new mobile phone will be available at Giorgio Armani’s flagship stores and selected mobile phone shops in major European countries from November 2007.

The super hot Major Model Clint Mauro sat down for an exclusive interview with the online bible of the modeling industry models.com. Clint talks about how it feels to be the “most wanted” man in the industry, his charity work, the new campaign, his fans, and how he keeps that amazing body. To read the full article go here

A|X MUSIC VOLUME 10 - VELOCITY - MIXED BY SOUL AVENGERZ & SUGIURUM

Velocity is a double CD-set is mixed by London’s Soul Avengerz (Paul Gardner and Wayne O’Connell) and Tokyo’s Sugiurum – showcasing their luminous DJ styles into an unstoppable global interchange of house music.

With a mixture of vocal tracks, electronic house, and rhythmic anthems it will take you on a sonic journey from the dancefloors of London and Tokyo.

Add to cart here

Mr. Armani will be honored today at the annual Crystal Charity luncheon and fashion show at Neiman Marcus in downtown Dallas. Arriving mid-week, Mr. Armani, was hands on to oversee every detail of the fashion show fittings and the event details. Neiman Marcus will transform the store’s valet parking lot into a tented show space complete with lacquered-black raised runway, and elegant seating for 500 of Dallas’s most influential.

YOU KNOW YOU WANT IT…

Armani Exchange launched the A|X underwear - giving an everyday basic a dose of high-caliber edge. A|X underwear is designed for the modern guy who is expressive, body conscious, confident, and ready for action day or night.

THE PRODUCT
The collection offers four bold styles that are sleek and supremely comfortable. These eye-catching styles: hip brief, standard brief, square cut brief and boxer brief are all moderately priced, well fitting, and sexy. Made from soft, high quality, preshrunk 100% combed cotton. The underwear features a double layer contour shape pouch for excellent support, ample bottom coverage as well as high-cut legs that allow for movement. A|X underwear is made in classic colors of black and white with elastic striped logo waistbands.

*Hip Brief: $12.50

*Classic Brief: $12.50

*Square Cut Brief: $19.50

*Boxer Brief: $19.50

THE CAMPAIGN
Model Clint Mauro (MAJOR) stars in the launch advertising campaign for the A|X underwear. The campaign embodies the sultry sex appeal of the collection. Strong provocative images exude an intense mood of cool sensuality in a dark mysterious world, capturing the provocative energy of temptation.

Shot digitally by fashion photographer Tom Munro (Management Artist), styled by Victoria Bartlett (Management Artist), hair by Neil Moodie (Tim Howard), make-up by Mark Carrasquillo (Art & Commerce) and created by an in-house team under the direction of Tom Jarrold (SVP Marketing and Creative for A|X).

THE LAUNCH
Check out all some of todays hottest male models showcasing the entire collection LIVE in the A|X store-front windows on Friday (September 7) and Saturday (September 8) at the following locations:

Los Angeles – Sunset Plaza – 8700 Sunset Blvd.
Miami – South Beach – 760 Collins Avenue
San Francisco – Stockton Street – 25 Stockton Street
Las Vegas – Forum Shops at Cesar’s Palace
New York – 51st Street and 5th Avenue
New York – SoHo – 568 Broadway at Prince Street

A|X underwear is available for trendy, fashion-conscious guys that demand relaxed, sexy, casual style exclusively at Armani Exchange stores worldwide. Fit, comfort and style are a great expression of the international fashion brand. Get your package today

WATCH THE BEHIND THE SCENES A|X UNDERWEAR VIDEO HERE

With the unofficial days of summer upon us make sure to enjoy your holiday weekend.

Armani Exchange has opened their second store in Canada this week at the Metropolis at Metrotown Center. Metrotown, in downtown Burnaby, is the second largest urban area in British Columbia outside of downtown Vancouver. Metrotown is located at 4700 Kingsway in Burnaby, between Willingdon and Royal Oak.
Turn Up Your Style at the Armani Exchange in Metrotown – located on the upper level (Grand Court Section) – 604.433.1668

Sir Richard Branson has launched Virgin America with the inaugural flight taking off last week from NYC to San Francisco. Guaranteed to be the chicest way to fly with: leather seats, mood lighting, MP3s and on-demand pay-per-view movies, hit TV shows and the full Virgin Experience. To find out more or book a flight : www.virginamerica.com

Located in the historic Back Bay, Copley Place is Boston's most distinctive shopping destination with 100 fabulous stores..inclusing A|X Armani Exchange. The store will be opening in its new place at Copley on June 20th.

ARMANI EXCHANGE MAKES A GLOBAL SPLASH WITH THE LAUNCH OF SUMMER 2007 ADVERTISING CAMPAIGN

The Campaign – Summer 2007 – Dive into the mischievous world of romanticism and seduction with the Armani Exchange Summer 2007 advertising campaign, with images that reveal a youthful spirit and sensuality that is always sophisticated, stylish and modern.

The Launch – “Pool Party” will launch in May 2007, with a series of color images that break in major national media—print, outdoor ads, direct mail, and online.

Cast & Crew - Shot digitally by world fashion photographer Tom Munro (Management Artists Organization) and styled by Victoria Bartlett (Management Artists Organization) created by an in-house team under the direction of Tom Jarrold (SVP Marketing and Creative for A|X). The cast features Alessandra Ambrosio (Elite), Ambrose Olson (Click), and Vinci (Irene Marie). Hair by Neil Moodie (Tim Howard) and Make-up by Mark Carrasquillo (Art and Commerce).

The Location - This two-day shoot was shot in an outdoor studio, creating a dreamlike pool scenario where seductive danger and romance are only a wave away.

TO SEE MORE OF THE CAMPAIGN, CLICK BELOW

A|X Armani Exchange continues its worldwide expansion with the opening of its first two stores in Argentina, at the Paseo Alcorta Mall and the Unicenter Mall in Buenos Aires.

Giorgio Armani said: “A|X has become one of our most dynamic collections with its own unique identity and an ever-growing base of young customers who enjoy its accessibility. Deeply influenced by and self-consciously modeled upon its European heritage, Buenos Aires is an energetic and seductive city that is perfect for the young customers that appreciate A|X Armani Exchange.”

A|X girls and guys are set apart from the rules, they live a playful and rich life where new friendships come with new benefits. They dream of brilliant adventures. The Armani Exchange Spring 2007 advertising campaign and collection, captures the youthful spirit of a “new” entourage. World renowned fashion photographer Patrick Demarchelier shot this campaign digitally and worked along side stylist, Victoria Bartlett. So grab your "new" entourage and head to an Armani Exchange Store near you. Stay tuned to Styletraxx for the release of the A|X Summer 2007 advertising campaign hitting billboards and magazines this May.

Headed to the Super Bowl?

Stop by the Armani Exchange South Beach store (760 Collins Ave) to see our premier collection of sunglasses being modeled live from 12-6 each day in our store front windows. Of course it wouldn't be a party without our resident DJ Aulden Brown a special guest DJ spinning the hottest tracks for us to move and groove to.

The front row at the Armani Prive show caused just as much excitment as the spectacular collection itself. There was Cate Blanchett, Katie Holmes, Clive Owen among many others, and that simply was just the first row. The venue was packed with 600 guests who had come to Paris to see Girogio Armani's biggest Couture presentation. This collection was raved as Mr. Armani's best couture performance so far. The show opened with a collarless black pantsuit, which set the tone as a merge of Armani's signature jackets with Indian-inflected cuts and bejewled embellishments flooded the runway. For day, he worked a new sense of ease into Empire jackets with deep ruffles, and knee length skirts. He also caught a sense of the trends pairing large tunics with leggings. Stayed tuned to see if any of these celebrities will be wearing one of Mr. Armani's Prive gowns to the Oscars.

A|X Armani Exchange continues its worldwide expansion plan with the opening of its first two Brazilian stores at the Morumbi Shopping Mall in Sao Paolo and the Leblon Shopping Mall in

Rio De Janeiro. The stores cover 3548 square feet and 3693 square feet respectively.

Giorgio Armani said “A|X has become one of our most dynamic collections with its own unique identity and an ever-growing base of young customers who enjoy its accessibility. I am excited by the expansion of A|X in Brazil.”

November 2006, New York - A|X Armani Exchange continues its worldwide expansion plan with the opening of its first two Brazilian stores at the Morumbi Shopping Mall in Sao Paolo and the Leblon Shopping Mall in Rio De Janeiro. The stores cover 3548 square feet and 3693 square feet respectively.

Giorgio Armani said “A/X has become one of our most dynamic collections with its own unique identity and an ever-growing base of young customers who enjoy its accessibility. I am excited by the expansion of A/X in Brazil.”

The Sao Paolo A/X store is to be found on the first level in the Morumbi Shopping Mall. The Morumbi Shopping Mall is a beautiful enclosed shopping center and is considered to be of the most innovative and exciting shopping and leisure destinations in Brazil. The mall consists of three levels and has a great variety of luxury stores, restaurants and an amazing cineplex.

Armani Exchange, the fashion-forward collection by Giorgio Armani introduces their newly affordable priced sunglass line that stays true to their spirit of young, urban and sexy. Featuring a dynamic range of styles produced in acetate and metal that are inspired by street-chic culture, fashionable dance music and everything that signifies freedom and personal style. Sunglasses are available nationwide beginning February.

Available now at Armani Exchange stores and on-line at www.armaniexchange.com