Emporio Armani and Selfridges are pleased to announce the worldwide exclusive launch of the Emporio Armani Men's Underwear Collection, with a chance to meet David Beckham and get his autograph! Be the first to visit the luxurious lounge and see the new collection.
The new collection will revealed by David Beckham in person and starting today (though June 11) the first 270 customers to purchase three pairs of Emporio Armani men's underwear from Selfridges Oxford Street in in the UK will meet David Beckham in-store on Thursday 11 June. If that isn't enough, you can also receive a complimentary limited edition campaign print featuring an iconic image of David Beckham as the face of Emporio Armani underwear when you make purchases.
Still want more? The 34-year-old AC Milan midfielder, Beckham, has launched a new series of children's books by The David Beckham Football Academy. Beckham opened the academy in 2005 to offer youngsters high-quality coaching and teach them life skills through football.
The four-volume fictional series, comprising Twin Trouble, Le Football, Save The Day and Bossy Boots, is aimed at boys and girls aged seven and up with an interest - surprise, surprise - in football.
Each tome follows the escapades of a different group of youngsters at the former England captain's football academy in Greenwich, south London.Two activity books will include ideas for training, including pull-out tactics boards, puzzles and a stats section.
In a statement to the press Becks stated: "I'm very pleased that the academy has inspired this series of books, and am hopeful that it will bring more children to reading. "The academy is dedicated to the development of all those that attend and these books are a fantastic addition to its scope."