
Giorgio Armani is pleased to announce that his friend and testimonial David Beckham will unveil a giant mural featuring an image from the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 on June 18th, 2008, 5pm PST at Macy’s in San Francisco.
The advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities including New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
The Autumn/Winter 2008/09 fashion line for men features stretch cottons and branded elastic with details like lurex stitching, tape inserts and contrast ribbons with metallic threads. The colour palette includes natural marls, new this season, with touches of silver in the seams or elastic and fluorescent details in micro fibre.
The new Emporio Armani Underwear advertising campaign will be featured on
http://www.emporioarmani.com from June 23rd.