The official worldwide debut of David Beckham as the face of Emporio Armani underwear took place in Milan this past weekend and it is stopping traffic, literally.
Beckham’s sexy new black and white ads for Emporio Armani Underwear have debuted on a giant billboard, measuring 310 square meters, at the intersection of via Cusani and via Broletto.
This unveiling is just in time for Milan Men’s Fashion Week and similar billboards going up around the world in the coming months.