If a picture says a thousand words then this snap of sexy soccer stud David Beckham showing off his Emporio Armani underwear would say one word “HOT” a thousand times over.
Star photographer pair Mert Alas and Marcus Piggott (M&M) shot Becks in his Emporio Armani briefs, for a series of black and white ads, in Los Angeles a few weeks back.
The official advertising campaign will launch in the February 2008 issue of Vanity Fair USA, with a special pullout spread. Followed by billboards across major US cities, starting with New York and LA before hitting international pathways in London, Milan, Rome, and Paris.
Giorgio Armani stated: David Beckham is “truly a modern day icon in that his fame extends well beyond the realm of soccer,” saying “He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that.”
David Beckham and Mr. Armani are good friends and have worked together back in 2002, when Mr. Armani designed uniforms for the English national team.
The February issue of Vanity Fair will be the “Hollywood Issue” and it is rumored that Jessica Biel will be grace the cover with profiles and glamour-filled photos of Anne Hathaway, America Ferrera, and Zoe Saldana.
Well only 52days left until February and the official campaign is unleashed – let the countdown begin….