A|X Armani Exchange has partnered with renowned artist Tiesto to develop an integrated retail-marketing program that supports Mercy Corps. and its mission to alleviate suffering, poverty and oppression by helping people build secure, productive communities.
For this program, A|X Armani Exchange partnered with Tiesto to design a limited edition “Remix The Future” t-shirt that will be sold in all A|X Armani Exchange stores nationwide and online at armaniexchange.com. 100% of the profits from the sales ($38 from the $48 retail) will go directly to Mercy Corps.
In addition, Tiesto has created an exclusive A|X remix of his dance track “Sweet Things”, a song that expresses a positive message of hope and change, that will be used as a complimentary gift for all those that support Mercy Corps, through the purchase of this limited edition t-shirt.
Giorgio Armani said: "I have had fun designing this t-shirt with DJ Tiesto. Hopefully it can now help make a difference in raising funds for the great work of the Mercy Corps and show how fashion can play a part in a good cause."
Tiesto stated: “It's very exciting to do something special with A|X for the holidays. Mercy Corps assists people from around the world who are afflicted by conflict or disaster and gives them the power to transform their communities. It is a charity organization that I am proud to help raise money for. I chose to give away my song, “Sweet Things” because of the positive message and uplifting spirit I hope the song brings people.”
Tiesto was recently nominated for one of the most prestigious awards in recorded music; a GRAMMY in the Best Electronic/Dance Album category for his CD Elements of Life”. ‘Elements of Life’ released by Ultra Records on April 24th, continues its success, having sold over 72,000 albums in the US to date and reaching golden and platinum status in numerous other countries globally.
On his recent Grammy nomination, Tiesto said: “I have been working on this album for over a year and therefore am very happy with the nomination.” says Tiesto, “It’s recognition for all the hard work!”
Congrats Tiesto!
To support Mercy Corps and purchase your limited edition Tiesto Charity Tee click here