Giorgio Armani is pleased to announce the opening today of his first store on Second Life, the 3-D virtual world entirely built and owned by its residents. Mirroring his Armani/Manzoni concept store in Milan, the new location, developed in conjunction with Saatchi & Saatchi Italy and Virtual Italian Parks, will provide Second Life’s 9,688,168 residents from around the world the chance to experience the store as though they were actually there. Comprising Emporio Armani and Armani Jeans stores, an Emporio Armani Caffé, an Armani Fragrance and Cosmetics counter and an Armani/Libri bookstore, the new island on Second Life will immediately offer a destination for those residents who enjoy fashion and lifestyle. And, as in the real world, Giorgio Armani himself (or his avatar) will be visiting his Second Life store frequently to check on its progress.
Second Life residents will be able to enter the Armani/Manzoni store and buy seasonal items virtually with Linden Dollars or will be able to connect directly to the real world to make purchases from the new Emporio Armani on-line store at www.emporioarmani.com.
Mr. Armani stated: “Through my various collections I have always tried to take a democratic approach to fashion. Today, the democracy of the internet allows me to go one step further through initiatives such as the streaming of my couture collection from Paris earlier this year, my recently launched www.emporioarmani.com e-commerce store and now my first store on Second Life. Finally, I really can be in two places at once.”
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