YOU KNOW YOU WANT IT…
Armani Exchange launched the A|X underwear - giving an everyday basic a dose of high-caliber edge. A|X underwear is designed for the modern guy who is expressive, body conscious, confident, and ready for action day or night.
THE PRODUCT
The collection offers four bold styles that are sleek and supremely comfortable. These eye-catching styles: hip brief, standard brief, square cut brief and boxer brief are all moderately priced, well fitting, and sexy. Made from soft, high quality, preshrunk 100% combed cotton. The underwear features a double layer contour shape pouch for excellent support, ample bottom coverage as well as high-cut legs that allow for movement. A|X underwear is made in classic colors of black and white with elastic striped logo waistbands.
*Hip Brief: $12.50
*Classic Brief: $12.50
*Square Cut Brief: $19.50
*Boxer Brief: $19.50
THE CAMPAIGN
Model Clint Mauro (MAJOR) stars in the launch advertising campaign for the A|X underwear. The campaign embodies the sultry sex appeal of the collection. Strong provocative images exude an intense mood of cool sensuality in a dark mysterious world, capturing the provocative energy of temptation.
Shot digitally by fashion photographer Tom Munro (Management Artist), styled by Victoria Bartlett (Management Artist), hair by Neil Moodie (Tim Howard), make-up by Mark Carrasquillo (Art & Commerce) and created by an in-house team under the direction of Tom Jarrold (SVP Marketing and Creative for A|X).
THE LAUNCH
Check out all some of todays hottest male models showcasing the entire collection LIVE in the A|X store-front windows on Friday (September 7) and Saturday (September 8) at the following locations:
Los Angeles – Sunset Plaza – 8700 Sunset Blvd.
Miami – South Beach – 760 Collins Avenue
San Francisco – Stockton Street – 25 Stockton Street
Las Vegas – Forum Shops at Cesar’s Palace
New York – 51st Street and 5th Avenue
New York – SoHo – 568 Broadway at Prince Street
A|X underwear is available for trendy, fashion-conscious guys that demand relaxed, sexy, casual style exclusively at Armani Exchange stores worldwide. Fit, comfort and style are a great expression of the international fashion brand. Get your package today
WATCH THE BEHIND THE SCENES A|X UNDERWEAR VIDEO HERE