Giorgio Armani is pleased to feature Tiesto as the official worldwide ambassador for the new A|X Armani Exchange watch collection, A|X:TIME.
The new A|X watch collection for both men and women, features a dynamic and comprehensive range of styles.
The A|X:TIME advertising campaign featuring Tiesto was shot on location in Miami Beach during the 2008 Winter Music Conference.
To shop the A|X:TIME watch collection, click here.
And check out the behind the scenes video below.