One of Armani Exchanges superstar DJs, Serge Devant, has recently been snatched up by global giant Coca-Cola to release an exclusive track for the 2008 Olympics in Beijing.
As the world joins together for the Beijing 2008 Olympic Games this summer, Coca-Cola has invited artists from around the globe to jointly depict what this monumental occasion means to them. The extraordinary alliance of visual and music artists from different lands started with eight blank canvasses of aluminum contour bottles - and eight corresponding themes reflecting the possibilities for happiness and connection from both the Coke Side of Life platform and the upcoming global gathering in Beijing.
The extraordinary alliance of visual and music artists from different lands started with eight blank canvasses of aluminium contour bottles and eight corresponding themes reflecting the possibilities for happiness and connection from both the Coke Side of Life platform and the upcoming global gathering in Beijing.
WE8 is a campaign created by Coca Cola for the 2008 Beijing Olympics. It is an artistic and cultural exchange like no other. WE8 unites eight of China¹s most exciting artists and design firms, and eight of the West¹s most progressive musicians to interpret the ideas and passions that connect us by sharing and expressing one of eight themes: Happiness. Active Optimism. Human Collaboration. Peace on Earth. Individual Perseverance. Healthy World. Uplifting Moments. Global Harmony.
Each musical artist - Tiesto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar and Jay-J - have each been provided with a theme and using music as their form of expression, created a song that expanded on their inspiration drawn from the theme:
Artist - Song Title - Market Availability
Tiesto - Global Harmony - Brazil
Jay-J - Happiness - Australia
Benny Benassi - Happiness Factory Remixed - Great Britain
Kaskade -Beautiful World- China
Jes - Be It All - France
Serge Devant - Peace on Earth- Belgium
Lucas Prata - Just Say Yeah- Greece
Cezar - Keep On - New Zealand
Serge's name will appear on special edition Coca-Cola bottles available in the U.S., China and Belgium and the track entitled Peace on Earth is currently available for free download on Coca-Cola's website.
During all of this, his newest single Sweet Harmony is blazing the BBC airwaves, appearing on Pete Tong's Essential Selection and an artist album is currently on the way. His other productions include remixes under the respected labels Lost Language, Yoshitoshi and Pacha Recordings. Serge's first a single with trance diva Jan Johnston entitled Transparent.
Tiesto has publicly named Serge Devant one of his top 5 favorite DJ's. Tiesto and many of the worlds DJ elite personally request Serge to share the stage while Serge himself holds residencies in major U.S. cities and headlines globally. With Serge on stage,crowds witness a skillful exhibition from one of the most promising young talents in the industry today.
His music is stylistically diverse and transcends the boundaries of the genre; adding up to a hard-hitting, riveting but classically beautiful sound that is way more than just electronic.
You can catch Serge this Friday in Sao Paulo , Brazil at nightclub Lotus located Avenida Nacoes Unidas, 12551, WTC
Check out his new Coca-Cola promo here