Today, Giorgio Armani unveiled a giant mural featuring a new advertising image from the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008/09 at Macy’s in San Francisco.
The mural overlooks an outdoor amphitheatre adjacent to Macy’s with seating for 6,000 spectators, and is sure to be the biggest San Francisco attraction since the Golden Gate Bridge. David Beckham personally met a few hundred Emporio Armani Underwear customers and fans.
The new advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.