Giorgio Armani, one of the world’s leading fashion and lifestyle design companies, has teamed up with Samsung Electronics, a leading producer of mobile phones and telecommunications systems, to bring you the new Giorgio Armani-Samsung luxury mobile. Giorgio Armani presented the new mobile phone at a press briefing in his Armani/Teatro in Milan yesterday before showing his Spring Summer 2008 Women’s fashion show.
For the first time Giorgio Armani’s signature elegance and simplicity is applied to mobile phone design. A large 2.6-inch QVGA TFT LCD screen maximizes the user’s visual experience and optimizes the full touch-screen user interface (UI). Along with the outer appearance of the phone, the graphical user interface (GUI) and audio user interface (AUI) also reflect Giorgio Armani’s modern simplicity. By adapting a haptical UI, users can feel an immediate mild vibration when they touch icons on the display. Being the size of a credit card and a mere 9.9 mm in thickness, the Giorgio Armani-Samsung Phone fits sensuously into a user’s palm.
Through a new strategic alliance, starting with the Giorgio Armani-Samsung luxury mobile phone, the two companies plan to launch an innovative range of portable and home consumer electronics products as part of the Giorgio Armani, Emporio Armani and Armani/Casa lifestyles, founded on the combination of Mr. Armani’s iconic design aesthetic and Samsung’s cutting edge technology.
Giorgio Armani, President and Chief Executive Officer of Giorgio Armani S.p.A. said: “Today fashion has expanded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy. In fact, we make as much of a personal statement with the mobile phones that we carry or the televisions we have in our living rooms as we do with the shoes and bags we wear or the furnishings we chose to place in our homes. These are all lifestyle decisions, where design and performance are the criteria. Samsung has successfully anticipated the growing role for consumer electronics in our lives, while recognising the importance of self-expression in the development of its products.”
Despite the phones compactness, it comes loaded with the latest powerful multi-media features. It is equipped with a 3-megapixel camera, a music player supporting various types of music formats and a full internet browser. Furthermore, the Giorgio Armani-Samsung Mobile offers a microSD type external memory slot and comes with a Bluetooth® stereo headset.
A specially designed Giorgio Armani leather carrying case is also included for protection.
The new mobile phone will be available at Giorgio Armani’s flagship stores and selected mobile phone shops in major European countries from November 2007.