A|X girls and guys are set apart from the rules, they live a playful and rich life where new friendships come with new benefits. They dream of brilliant adventures. The Armani Exchange Spring 2007 advertising campaign and collection, captures the youthful spirit of a “new” entourage. World renowned fashion photographer Patrick Demarchelier shot this campaign digitally and worked along side stylist, Victoria Bartlett. So grab your "new" entourage and head to an Armani Exchange Store near you. Stay tuned to Styletraxx for the release of the A|X Summer 2007 advertising campaign hitting billboards and magazines this May.