Armani Exchange has teamed up with Major Models to support their philanthropic program “The Model Home Project.” Armani Exchange hosted a shopping event in all NYC stores to raise awareness and help support their cause.
The Model Home Project is an organization created within the fashion industry to promote volunteerism among young people. Professional models give their time and resources to service projects, providing positive images of bettering communities and inspiring youth into volunteer service. We believe that we have a responsibility to love our neighbor and care for those who are in need; it’s a universal call to humanity. By gathering leaders in the fashion industry and focusing on one family or community that can be impacted, our vision is that our friends, colleagues and the nation at large will see an expression of selfless love and the hope that can be regained when we serve one another for the common good of all.
By bringing together twenty-five of the top male models in the world they will fund and build a home for a qualified family. We will utilize specific media outlets and a comprehensive viral marketing strategy to document and expose this experience. We will use our unique influence in culture and the powerful imagery of helping others to begin a movement of people, specifically the younger generation, to act.
Armani Exchange is proud to support the Model Home Project. Check out their site for more information.